Canada has just lived through what many are now calling its “lost LNG decade.” From 2015 to 2025, while competitors like the United States, Qatar, and Australia surged ahead with liquefied natural gas exports, Canada stalled.

Projects such as Energie Saguenay in Quebec, Goldboro LNG in Nova Scotia, and Bear Head LNG promised billions in investment and thousands of jobs. Instead, they were shelved, delayed, or abandoned altogether.

Welcome to today’s lecture.

My name is Eric Jordan, CPPA — I’m an intangible asset specialist. And today, I want to talk to you about something very tangible, very measurable, and very costly: the lost decade of Canadian LNG exports.

It’s a decade where ideology triumphed over opportunity. A decade where Ottawa clung to rhetoric about green transitions and DEI policy theater, while our allies in Europe begged for energy security and our competitors in the United States, Qatar, and Australia cashed in.

Over half of the world’s online content is in English. For business owners and investors, this is not just a statistic — it’s a valuation signal. English online is more than a language of convenience. It is a digital multiplier, expanding marketing reach, diversifying client bases, and powering global distribution.

In my 25 Factors Affecting Business Valuation methodology, three areas stand out when it comes to English online dominance: Marketing, Client Base, and Distribution Network. Together, they demonstrate why English is one of the most valuable intangible assets a business can hold.