In this episode of Business Brand Labs, John sits down with content creator and entrepreneur Daren Douglas, founder of Tergo Vehicle Service~ Valet Fuel, the company that delivers gas straight to your car.

What started as an awkward experiment with filters and clumsy videos turned into a powerful lesson in consistency, community, and creativity. Daren shares how he built two thriving social presences, one for his business and one for his personal journey, Daren’s Diaries by focusing on connection over perfection.

You’ll hear how he overcame camera shyness, built an audience without ads, and learned to make social media feel… well, social again.

This one’s packed with real, no-fluff advice on creating content that actually builds a following, not just views.

In this episode of Business Brand Labs, John Carpenter sits down with photographer and creator Justin Gamble, the man behind What's Up, I'm Justin, to break down the realities of content creation in today’s “always-on” world.

They get real about:

• The difference between creating for community vs. clients
• Why TikTok and YouTube serve different purposes for your brand
• How to batch content so you’re not stuck creating every day
• The problem with stock photos (and what to do instead)
• How authentic, timely posts drive real engagement

If you’ve ever felt overwhelmed by content, this one’s for you. Justin shares simple systems and honest truths to help creators, photographers, and small business owners show up online without losing their minds.

Scott Nixon didn’t set out to become a local content legend, it just happened somewhere between karaoke nights, wing reviews, and a new sense of purpose.

In this episode of Business Brand Labs, John Carpenter sits down with the creator of Stay Beautiful America to talk about how a bartender turned creator built an authentic personal brand out of everyday moments ...wings, laughter, and all.

Scott opens up about rediscovering confidence, finding sobriety, and realizing that showing up every day (even when you don’t feel like it) is what turns a side project into a brand.

You’ll learn:

• How “Recap of the Night” evolved into a storytelling platform
• Why consistency beats confidence when it comes to content
• The secret to keeping your audience hooked with humor and humanity
• How documenting your life can open real opportunities — not just views

This one’s for anyone who’s ever felt stuck, searching for purpose, or scared to hit record.

Tune in, laugh a little, and remember, as Scott says, Stay Beautiful, America.