• Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
    Feb 10 2026

    Win-loss analysis for B2B sales. Learn how to capture clean, candid buyer feedback, stop guessing in CRM, and turn every pursuit into future wins. Author of “Rebirth of the Salesman” Cian McLaughlin joins Marc Crosby on Burn The Playbook to share 15+ years of hard lessons from enterprise pursuits at SAP, Cognizant, and Trinity.

    What you’ll learn

    • Why seller self-reports distort win-loss data and what to do instead
    • How to set debrief expectations during the cycle to boost candor and participation
    • The “separation principle” for unbiased feedback buyers will actually share
    • How to triangulate truth across multiple stakeholders
    • Three frictions that kill enterprise deals but never show up in CRM
    • Why risk beats price, and how to surface value drivers that matter
    • A simple post-sale loop that turns insights into actions buyers notice
    • Where AI helps in prep and follow-up, and where humans must lead

    Chapters
    00:00 Intro
    00:31 Meet Cian + why teams guess on win-loss
    01:09 The Emperor’s-New-Clothes problem in sales
    04:57 Stop making AEs pick “reasons” in CRM
    07:27 Set debrief expectations early
    10:33 Why rigorous debriefs impress buyers
    12:22 Clean intelligence in practice
    15:03 5 principles: context, value, teaching, co-creation, professionalism
    18:22 Professionalism as the true differentiator
    19:01 3 frictions CRM misses: oral phase, risk, value vs price
    23:22 How many deals die in the first meeting?
    26:31 After the win: manage risk like an incumbent
    29:58 AI with a human in the loop
    33:29 What AI still misses
    35:59 Burn It or Build It: 10 hot takes
    43:32 One thing sales leaders can do tomorrow
    44:42 Where to find Cian

    Who this helps

    • Enterprise sales leaders and CROs
    • AEs, SEs, and pursuit teams selling complex deals
    • RevOps leaders fixing CRM noise
    • Founders selling to the mid-market and up

    Guest

    • Cian McLaughlin, Founder, Trinity; author, “Rebirth of the Salesman”
    • Website: https://usetrinity.com
    • LinkedIn: https://www.linkedin.com/in/cianmcloughlin/

    Host

    • Burn The Playbook Podcast — Marc Crosby, Digital Rebels Consulting
    • https://DigitalRebelsConsulting.com


    • 1: Your CRM isn’t truth. Here’s how to get real win-loss signals. #WinLoss
    • 2: Stop guessing why you lost. Ask buyers the right way. #B2B
    • 3: Risk beats price. Learn to surface and share it. #EnterpriseSales
    • 4: Make AEs stop self-reporting reasons. Create separation. #SalesLeadership
    • 5: Close the loop. Show buyers what you fixed. #SalesProcess
    • win-loss analysis, B2B sales, enterprise sales, CRM accuracy, buyer feedback, stakeholder mapping, deal risk, value vs price, oral presentations, pricing vs value; sales professionalism; co-creation; RFP response; QBR; sales risk; oral presentation phase; AI in sales; Trinity usedtrinity; Cian McLaughlin; Rebirth of the Salesman


    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    46 mins
  • Innovation Playbooks: How to Build What Actually Works with Tendayi Viki
    Feb 4 2026

    Innovation playbooks that work. In this episode of the Burn The Playbook Podcast, Marc Crosby sits with Tendayi Viki, partner at Strategyzer and author of Pirates in the Navy, to break down how large companies build a repeatable system for real innovation instead of theater. You’ll learn how to run sprints, scorecard bets, and connect sales, R&D, and leadership so ideas turn into revenue.

    What you’ll learn

    • What an effective innovation playbook looks like and why “traditional” playbooks stall
    • How to define innovation outcomes, not activities
    • A simple cadence and timeline for sprints (6–12 weeks) that actually ship learning
    • How to blend bottom-up rebels with top-down support
    • Ways to stop one-customer projects from trapping your roadmap
    • How to use AI without speeding in the wrong direction
    • The scorecard question every leader should answer tomorrow morning

    Tendayi's Bio

    Tendayi Viki is an author and corporate advisor specializing in securing buy-in for
    innovation, transformation and breakthrough ideas. With a PhD in Psychology and
    an MBA, he helps leaders and teams bridge the gap between how organizations
    plan change and how people actually experience it. As a Partner at Strategyzer, he
    has worked with global organizations like Symrise, Novartis, Unilever and Pearson. A Thinkers50 Innovation Award finalist, he was also named on the Thinkers50 2018
    Radar List for emerging management thinkers.

    Chapters
    00:00 Cold open
    00:31 Intro and guest setup
    01:07 Tendayi calls in from Harare, Zimbabwe
    01:42 Why traditional playbooks freeze innovation
    04:01 What “innovation” means beyond a workshop
    05:26 Timelines: day workshop vs 6–12 week sprint
    06:48 Sales, customers, and avoiding innovation theater
    08:12 Pirates in the Navy: rebels plus relationships
    10:25 “Show me when it hits the bottom line”
    13:17 Culture: bottom-up and top-down at the same time
    14:53 Connect sales and R&D with a continuous loop
    17:20 The single-customer trap and how to test for scale
    19:19 “Moneyball” innovation: start without budget, plan funding early
    21:47 AI hype vs. real transformation
    24:04 Can AI accelerate in the wrong direction? Guardrails
    30:23 Burn it or Build it: rapid-fire takes
    40:33 One action to start tomorrow: innovation scorecard
    41:40 Where to find Tendayi and Strategyzer

    Who this helps

    • Manufacturing and industrial leaders with flat growth
    • Business unit heads under quarterly pressure
    • Sales and product teams tired of “throw it over the wall”
    • Corporate innovators who need executive air cover

    Guest

    • Tendayi Viki, Partner at Strategyzer; author of Pirates in the Navy and The Lean Product Lifecycle
    • Website: https://tendaiviki.com

    • LinkedIn: https://www.linkedin.com/in/tendaiviki

    Host

    • Burn The Playbook Podcast — Digital Rebels Consulting
    • Site: https://DigitalRebelsConsulting.com

    • Host: Marc Crosby


    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    43 mins
  • Strategy That Actually Works: Alex M H Smith on Unique Value
    Jan 27 2026

    Strategy in business is simple: create unique value people can’t get anywhere else. Author and consultant Alex M H Smith breaks down “No Bullshit Strategy” so leaders stop chasing buzzwords and start making real choices.

    What you’ll learn

    • What “strategy” means in business and why most teams get it wrong
    • How to define unique value vs. “better” or “best in class”
    • Innovation that counts: new vs. incremental “enhanced”
    • Agile where it belongs: execution, not direction
    • Differentiation in commodity markets that buyers notice
    • Why “customer centric” can mislead strategy, and where customers fit
    • Cascading the story so the whole org pulls in one direction
    • One practical move you can ship today

    Chapters
    00:00 Intro and setup
    00:24 What strategy really is: unique value, not flabby plans
    04:45 Value that counts and why it must be unique
    09:36 Emotional vs. utilitarian value in B2B
    14:40 What makes a company innovative
    17:22 Agile vs. strategy: be agile in execution
    23:43 Turning strategy into a clear company story
    27:57 “Best in class” vs. being the only in class
    30:31 Differentiation in commodity markets
    36:09 The limits of “customer centric” strategy
    41:21 Burn It or Build It: 10 hot topics
    53:28 One actionable idea leaders can use now
    54:10 Where to find Alex

    Who this helps

    • Founders and CEOs who need a clear market position
    • Sales and marketing leaders stuck in feature fights
    • B2B teams in “commodity” categories
    • Operators who want a simple, durable direction

    Guest

    • Alex M H Smith, Founder, Basic Arts; Author, “No Bullshit Strategy”
    • Website: https://basicarts.org/welcome
    • LinkedIn: Alex M H Smith

    Host

    • Burn The Playbook Podcast by Digital Rebels Consulting
    • Site: https://DigitalRebelsConsulting.com
    • Host: Marc Crosby, LinkedIn: Marc Crosby


    business strategy, unique value, differentiation, innovation, agile execution, company story, alignment, B2B marketing, commodity markets, best in class myth, customer centric, Peter Drucker create a customer, Marc Crosby, Digital Rebels Consulting, Alex M H Smith, Basic Arts, No Bullshit Strategy


    #BurnThePlaybook #Strategy #B2B #Leadership #Marketing #Differentiation


    business strategy; unique value; differentiation; innovation vs enhancement; agile execution; alignment; company story; B2B marketing; commodity markets; best in class; customer centric myth; Peter Drucker create a customer; Marc Crosby; Digital Rebels Consulting; Alex M H Smith; Basic Arts; No Bullshit Strategy; Burn The Playbook


    • 1: Strategy = create unique value only you provide. #Strategy
    • 2: Stop “best in class.” Be the only in class buyers need. #B2B
    • 3: Innovation isn’t “better.” It’s new. Full stop. #Leadership
    • 4: Agile belongs in execution, not direction. #Operations
    • 5: Your strategy needs a story people remember. #Marketing


    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    54 mins
  • Stop Pitching. Start Investigating: The WINGS Playbook with Raz Vicerabin
    Jan 21 2026

    B2B sales for founders: how to run real discovery, align a proof of value, and close without racing to discounts. Outcome: shorter cycles, cleaner handoffs, and deals that stick.

    In this episode of the Burn The Playbook Podcast, host Marc Crosby (Digital Rebels Consulting) digs into the WINGS Sales Program with Raz Vicerabin. Raz led revenue teams through IPO at Riskified and now teaches founders the sales fundamentals. We cover mindset shifts, first hires, metrics that matter, and a dead-simple POV alignment that stops deals from dying after the demo. Raz is bringing WINGS to NYC on February 3–4, 2026. (LinkedIn)

    What you’ll learn

    • Why discovery beats pitching and how to stay in investigator mode
    • A 15-minute prep routine that saves wasted meetings
    • The POV Alignment: success criteria, effort, economics, green light
    • Negotiation basics founders miss and how to anchor high with a pricing ladder
    • When to hire your first AE or VP Sales and what must be true
    • The two pipeline “cemeteries” and how to build momentum after a demo
    • Metrics that matter: stage-to-stage conversion over “big pipeline” vanity

    Chapters
    00:00 Intro + who is Raz
    00:38 Recording at Riverside
    01:48 Raz’s path: law, IDF interrogator, first AE
    03:21 Builder-to-investigator mindset shift
    04:53 The #1 mistake on first calls
    06:28 How to prep for discovery
    09:22 Teaching sales at universities vs founders
    11:34 The WINGS program format
    12:14 1:1 consulting vs workshops
    13:32 Negotiation influences and ZOPA
    15:36 Handling aggressive buyers
    17:00 Discount pressure and value gaps
    18:25 When to walk from a deal
    19:43 Timing the first sales hire
    21:05 Bad metrics vs stage conversion
    22:25 Why deals get “stuck”
    23:13 The POV Alignment framework
    27:55 Curiosity as the top trait
    29:24 Burn It or Build It: 10 hot takes
    41:14 Where to find Raz + NYC dates

    Who this helps

    • Early-stage founders in B2B or cyber selling into the enterprise
    • Technical leaders new to sales who need a practical operating cadence
    • Sales leads cleaning up post-demo drift and endless POVs

    Guest

    • Raz Vicerabin — Founder, WINGS Sales Program for Founders; B2B Sales Lecturer
    • Website: https://www.sales-wings.com (Home)
    • LinkedIn: https://il.linkedin.com/in/raz-vicerabin (LinkedIn)

    Host

    • Digital Rebels Consulting — https://DigitalRebelsConsulting.com
    • Host: Marc Crosby, Burn The Playbook Podcast




    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    43 mins
  • *Re-Release* B2B GTM Playbook: Churn, Niching, and Sales That Actually Work With Richard Blundell
    Jan 10 2026

    B2B go-to-market that actually drives ARR. Richard Blundell shares the simple operating cadence founders need to land real customers, cut churn, and scale without burning cash. Richard Blundell is a SaaS sales and go-to-market expert with more than 20 years of experience scaling B2B software companies as a founder, CRO, and CEO. He’s helped dozens of founders grow from first product to recurring revenue, guiding many beyond the $1 million ARR mark and toward investment readiness.
    As founder of Vencha and the Vencha Scale Academy, Richard delivers practical, proven strategies that cut through the noise with clarity, structure, and hard-won lessons from the trenches. He’s also an author, creator, and most recently taught his Go-to-Market Playbook at ESCP Business School in London.

    What you’ll learn

    • How to build a GTM motion technical founders can run
    • The “customer at 3 a.m.” test for messaging that stops the scroll
    • Why introverts often outsell extroverts
    • When to hire sales vs. customer success
    • Niching vs. scale: how to choose and when to shift
    • War-gaming meetings so deals move faster
    • Churn, CAC, LTV: which metric matters when
    • Differentiation through simple, visual pain→outcome stories

    Who this helps

    • Founder-led B2B SaaS teams from zero to $5M ARR
    • First-time CROs and product-led CEOs
    • CS leaders fixing churn and expansion
    • Investors mentoring seed to Series A

    Guest

    • Richard Blundell, Founder, Venture + Venture Scale Academy
    • https://vencha-academy.com/

    Host

    • Burn The Playbook Podcast — Digital Rebels Consulting
    • https://DigitalRebelsConsulting.com


    B2B SaaS, go-to-market, GTM strategy, ARR, product–market fit, product–pain fit, churn, CAC, LTV, ICP, positioning, differentiation, introvert sales, customer success, sales hiring, niching, messaging, founder-led sales, pitch deck, LinkedIn content, AI go-to-market


    #B2BSaaS #GoToMarket #BurnThePlaybook #Startup #FounderLedSales #SalesLeadership #CustomerSuccess #Churn #ARR #Messaging


    B2B SaaS; go to market; GTM; ARR; churn; CAC; LTV; ICP; founder led sales; introvert sales; differentiation; positioning; pitch deck; customer success; SaaS growth; sales hiring; niching strategy; venture scale academy; richard blundell; digital rebels consulting; burn the playbook; marc crosby; ai go to market; sales engineering

    • 1: The “3 a.m. customer” test for messages that convert. #GoToMarket
    • 2: Stop hiring sales too early. Fix product–pain fit first. #SaaS
    • 3: Why introverts quietly win big deals. #Sales
    • 4: Churn kills faster than no pipeline. Here’s what to track. #Startup
    • 5: Differentiate by simplicity. Show pain → outcome fast. #B2B


    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    58 mins
  • Story-Driven Sales: How Nir Zavaro Wins Deals Without Slides
    Dec 31 2025

    Business storytelling that closes deals. In this episode, Microsoft and Unilever advisor Nir Zavaro shows how to ditch slide-first pitching and lead with a clear, written narrative that aligns marketing, sales, and leadership. If your team talks features instead of a story, this is your playbook.

    Nir Zavaro is a global keynote speaker, author, and consultant known as "The Business Storyteller." With over 20 years of experience, he helps founders and top brands like Microsoft and Unilever implement storytelling to improve marketing, sales, and brand identity. Nir's work is centered on the principle that a compelling narrative is the most critical element for connecting with an audience and driving action.

    He travels the world teaching a proven methodology that enables corporate teams and leaders to move beyond a reliance on slides and craft powerful pitches that win deals. His keynotes are high-energy, practical sessions that provide actionable frameworks for building better brands and improving business outcomes through the power of a clear, consistent story.

    He is the founder of the creative agency Streetwise and the author of F*ck the Slides, a book dedicated to transforming presentations and pitches. His narrative-driven approach ensures that a company's marketing, sales, and internal communications are all aligned with a single, powerful story, helping them to scale more effectively.

    What you’ll learn

    • How to craft a 70-word hook and a 3-minute “trailer pitch” buyers remember
    • Toilet deck vs. Babylon deck: what to send, what to present, what to keep in reserve
    • Why the brand is the hero and teams play supporting roles
    • Turning “no” leads into revenue with a customer-journey funnel
    • Sales–marketing alignment that actually works in the field
    • Startup vs. enterprise branding: what changes and what never should

    Who this helps

    • B2B founders and CROs selling complex solutions
    • Marketing leaders who need sales alignment
    • Enterprise sellers who pitch across buying committees
    • RevOps teams mapping handoffs and SLAs

    Guest

    • Nir Zavaro, “The Business Storyteller,” author of “F*ck the Slides,” founder of Streetwise
    • Website: https://nirzavaro.com/
    • LinkedIn: https://www.linkedin.com/in/nirzavaro/

    Host

    • Burn The Playbook Podcast — Digital Rebels Consulting: https://DigitalRebelsConsulting.com
    • Marc Crosby on LinkedIn: https://www.linkedin.com/in/marcccrosby/

    #BusinessStorytelling #B2BSales #BurnThePlaybook #SalesLeadership #Marketing #Brand #CustomerJourney #Pitching #SalesEnablement; business storytelling; B2B storytelling; sales pitch; pitch deck; fuck the slides; toilet deck; babylon deck; customer journey; sales marketing alignment; enterprise sales; startup brand; narrative selling; Marc Crosby; Digital Rebels Consulting; Nir Zavaro; Streetwise; trailer pitch; buyer enablement; sales workshop


    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    45 mins
  • AI for Life Science Sales: Personas, Buying Groups, Real ROI | Matt Wilkinson, Strivenn
    Dec 17 2025

    AI for life science sales and marketing that actually moves revenue. In this episode of Burn The Playbook, Marc Crosby digs in with Matt Wilkinson, founder of Strivenn, on how commercial teams cut through hype and apply AI where it matters: personas, buying groups, objection prep, and sales practice that sticks.

    What you’ll learn

    • How “persona AI” turns real LinkedIn and VOC data into a usable synthetic customer
    • A simple way to map buying groups and pressure-test your pitch with role play
    • Where AI helps most in product launch, ABM, and key account management
    • Why ungating content now matters for search and AI bots
    • How to prep objections with custom assistants and stay human in the loop
    • “Moments over funnels” and what that means for 2026 GTM planning
    • Practical tools Matt uses: Claude, ChatGPT, Humantic, Yoodli, Notebook LM

    Chapters
    00:00 Welcome and setup
    00:30 Meet Matt Wilkinson and Strivenn
    01:29 When ChatGPT changed the game
    03:24 Science mindset for using AI
    05:21 Persona AI explained
    07:10 Synthetic buyers and role play
    08:05 From product to marketing to sales
    09:32 Mapping stakeholders
    10:18 Objection prep with custom assistants
    11:30 KAM board work and AI’s impact
    13:18 Big obstacles: data, maturity, fear
    15:00 Policies, “secret cyborgs,” and guardrails
    17:45 Showing value and time savings
    19:31 Repeatable assets reps will use
    19:39 Favorite tools for sales enablement
    21:41 Buying group mastery and practice
    23:55 2025–2026 outlook for life sciences
    26:17 Notebook LM for learning and policy chatbots
    26:46 Moments over funnels
    28:51 Rapid fire: the takes that matter
    35:46 Burn one habit, build one for 2026
    36:28 Where to find Matt + 2026 speaking

    Who this helps

    • Life science commercial leaders and KAM teams
    • B2B marketers running ABM and launches
    • Founders building GTM in technical markets
    • Sales enablement leaders installing AI the right way

    Guest

    • Matt Wilkinson, Founder, Strivenn | Website: https://www.striven.com | LinkedIn: https://www.linkedin.com/in/matt-wilkinson/

    Host

    • Burn The Playbook Podcast — Digital Rebels Consulting: https://DigitalRebelsConsulting.com
    • Host: Marc Crosby


    AI for life sciences, persona AI, buying group mapping, key account management, ABM, objection handling, sales role play, Notebook LM, Claude, ChatGPT, Humantic, Yoodli, moments over funnels, commercial data readiness, AI policy, synthetic customers, B2B marketing, sales enablement, life science GTM, 2026 GTM planning

    1: Persona AI that isn’t fluff. Real data. Real buyers. #LifeSciences

    2: Map the buying group and stress-test your pitch. #SalesEnablement

    3: Ungate content so humans and bots can find you. #B2BMarketing

    4: Objection prep with custom assistants in minutes. #SalesTips

    5: Moments over funnels. Win where decisions happen. #GTM

    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    38 mins
  • *Re-Release* Deep Selling with Graham Hawkins: How To Win Modern B2B Buyers
    Dec 10 2025

    B2B sales has flipped. Buyers complete most of the journey before you show up, and GenAI is doing the research. In this episode, Graham Hawkins explains how to win in a buyer-led era with GEO, deep selling, and agentic tools that cut wasted effort.

    Original release of this episode, July 25th 2025

    Graham Hawkins Bio
    With more than 34 years of business experience in executive B2B sales and sales leadership roles, Graham Hawkins is a highly experienced business executive with proven strengths in strategic business development, go-to-market planning, and sales and marketing.

    Graham has worked in the UK, Australia and across Asia Pacific as a representative of some of the world’s most innovative IT, telecommunications, finance and media organisations. Graham has an MBA (Exec) (Distinction) from RMIT and is a member of Golden Key International Honour Society for high-performing business students. Graham is also a part-time lecturer and student mentor in the RMIT Executive MBA Program.

    Graham has extensive experience in developing, mentoring and leading highly successful sales teams while driving multi-channel sales engagement strategies that dovetail with the new Age of the Customer.

    Today, Graham is the Founder & CEO of SalesTribe, and Co-Founder of the world’s first AI-Guided Selling platform – Qoos.ai.

    What you’ll learn

    • What buyer-led really means and why discovery must change
    • How Generative Engine Optimization gets you into GPT results
    • Why 60–70% of buying tasks will be automated by 2027 and what to do
    • Flipped funnel: land, prove value, expand
    • Customer-verified pipeline vs gut-feel forecasting
    • Multi-threading across 11+ stakeholders without spamming
    • Win-loss analysis that actually informs change
    • High-fit, high-intent targeting to stop chasing ghosts
    • Practical AI stack for sellers: research, mapping, digital sales rooms
    • How sales leadership, comp, and coaching must evolve

    Who this helps

    • B2B founders, CROs, VPs of Sales
    • RevOps and sales managers moving off activity quotas
    • SDRs and AEs selling into complex accounts
    • Marketers shifting from SEO to GEO

    Guest

    • Graham Hawkins, Founder & CEO, SalesTribe; CEO & Co-founder, Qoos.ai
    • Websites: https://www.salestribe.com | https://qoos.ai
    • LinkedIn: https://www.linkedin.com/in/futureofsales/

    Host

    • Burn The Playbook Podcast by Digital Rebels Consulting
    • https://DigitalRebelsConsulting.com


    B2B sales; buyer led; deep selling; GEO; Generative Engine Optimization; customer verified pipeline; flipped funnel; multi threading; win loss analysis; intent data; account based selling; Perplexity; Sales Navigator; trumpet digital sales room; Qoos.ai; SalesTribe; Marc Crosby; Graham Hawkins; RevOps; enterprise sales; sales coaching; next best action; agentic AI; CRM stages; manufacturing sales; LinkedIn Top Voice


    • Website → DigitalRebelsConsulting.com
    • Linktree → https://linktr.ee/digitalrebelsconsulting
    • Socials → Follow us on LinkedIn www.linkedin.com/in/marcccrosby
    • Email → marc@digitalrebelsconsulting.com
    • Apple Podcasts → https://podcasts.apple.com/us/podcast/burn-the-playbook/id1828969451
    • Burn The Playbook Website → https://www.buzzsprout.com/2522863

    Views expressed are our own and do not represent any organizations

    © 2025 Digital Rebels Consulting. All rights reserved.


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    37 mins