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Built Local

Built Local

By: Clay
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The Built Local Podcast interviews local business owners and community leaders to share specific strategies they’ve used to grow, market, and operate successfully. Each episode focuses on actionable insights listeners can apply to build stronger, more resilient local businesses.

© 2026 Built Local
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How RestoPros is Revolutionizing Home Restoration
    Apr 30 2026

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    In this episode of the Built Local Podcast, we sit down with Trey, owner and operator of Resto Pros in Central Arkansas, to break down how he built a fast-growing restoration company in one of the most demanding home service industries.

    From responding to emergencies at all hours to helping homeowners through some of the worst days of their lives, Trey shares what it really takes to run a restoration business — and how trust, integrity, and relationships drive nearly all of his growth.

    We dive into how he transitioned from engineering into business ownership, why 95% of his jobs come from word-of-mouth, and how doubling his Google reviews led to a noticeable increase in inbound leads.

    If you're in any home service business, this episode is packed with real-world insights on growth, marketing, and building a reputation that drives consistent referrals.

    🔗 About Resto Pros of Arkansas

    👉 Website: https://www.restopros.co/ar-bryant-central/

    👉 Socials: https://www.facebook.com/restoproscentralarkansas/#investing

    Review Harvest helps local businesses automate their Google reviews, respond to feedback, and repurpose reviews across their website and social media — all in one simple system.

    🎯 What This Video Covers
    • How Trey transitioned from engineering into restoration
    • The personal experience that led him into the industry
    • What restoration businesses actually do (water, mold, fire damage)
    • Why most calls come on customers’ worst days
    • How he built the business from scratch in 2022
    • Why 95% of his leads come from word-of-mouth
    • Boots-on-the-ground marketing strategies that work
    • Building relationships with plumbers, realtors, and insurance agents
    • The importance of honesty and setting expectations early
    • How to truly “go above and beyond” for customers in tough situations
    • Real example of exceptional customer service (temporary kitchen setup)
    • The challenges of running an emergency service business
    • Managing unpredictable demand and scaling crews quickly
    • Simple homeowner tips to prevent costly damage
    • Why early detection saves thousands of dollars
    • How doubling reviews led to more Google leads
    • The long-term impact of reviews on rankings and revenue
    • The biggest mistake new business owners make (doing everything themselves)
    • Why hiring earlier can accelerate growth

    ⏱️ Timestamps

    0:00 Intro
    0:30 Trey’s background and business overview
    1:00 How he got into restoration
    3:00 Transition from engineering to business owner
    4:00 Early marketing and getting first jobs
    5:00 First year growth and traction
    6:30 Delivering great customer experiences
    8:00 Real story of going above and beyond
    10:00 Challenges of restoration businesses
    12:00 Growth plans for the future
    13:30 Tips for homeowners to prevent damage
    15:00 Why awareness is key
    16:30 Experience with Review Harvest
    17:00 Review growth and Google lead impact
    19:00 Advice for business owners

    #RestorationBusiness #HomeServiceBusiness #LocalBusiness #Entrepreneurship #GoogleReviews #SmallBusiness #WaterDamage #MoldRemoval #BuiltLocal #ServiceBusiness

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    22 mins
  • Why He Quit His Full-Time Job to Start a Pooper Scooper Business
    Apr 28 2026

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    In this episode of the Built Local Podcast, we sit down with Adam, founder of Dog Doody Patrol, to break down how he built a purpose-driven poop scooping business from the ground up.

    What started as an idea to help reduce dog surrenders and save animals’ lives turned into a growing local service business with 80+ recurring customers — all built through consistency, branding, and going above and beyond for every client.

    Adam shares how he slowly grew the business while working a 9 to 5, the moment he went all-in, and how simple strategies like Facebook groups, truck branding, and community involvement helped him scale.

    If you're starting (or thinking about starting) a home service business, this episode is packed with real, practical advice you can apply immediately.

    🔗 About Dog Doody Patrol

    👉 Website: https://www.dogdoodypatrol.com/

    👉 Social Media: https://www.instagram.com/dogdoodypatrol/

    🎯 What This Video Covers
    • How Adam turned a simple idea into a real business
    • The deeper mission behind Dog Duty Patrol (saving dogs’ lives)
    • Why he originally quit — and why he came back to it
    • Building a business slowly while working a full-time job
    • How he reached 80+ recurring customers
    • The power of going above and beyond for customers
    • Small actions that build long-term reputation and referrals
    • Why Facebook is still the #1 customer acquisition channel
    • Using truck wraps and trailers as “rolling billboards”
    • Overcoming the stigma around poop scooping businesses
    • When and how to quit your 9 to 5
    • Creative marketing ideas (parades, costumes, one-wheel branding)
    • How to stand out in a simple, “unsexy” business
    • The real impact of Google reviews on growth
    • Why slowing down early leads to faster growth later

    ⏱️ Timestamps

    0:00 Intro
    0:30 Adam’s background and business story
    1:30 The deeper mission behind the business
    3:00 Why he quit early and came back years later
    4:30 Starting with no blueprint
    6:00 Growing to 80+ recurring customers
    7:30 Going above and beyond for customers
    9:00 How he gets customers (Facebook, Google, truck ads)
    10:00 Biggest challenges in growth
    11:00 Breaking the stigma around poop scooping
    12:15 Quitting his 9 to 5
    14:00 Growth plans for the future
    15:00 Creative marketing ideas (parades, branding)
    16:00 Experience with Review Harvest
    17:00 Review growth results
    18:00 Advice for new business owners

    #PooperScooperBusiness #LocalBusiness #Entrepreneurship #HomeServiceBusiness #GoogleReviews #SmallBusiness #BuiltLocal #DogBusiness #ServiceBusiness #ReviewMarketing

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    19 mins
  • The Truth About Locksmith Scams and How One Locksmith Is Doing It Right
    Apr 23 2026

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    In this episode of the Built Local Podcast, we sit down with Matthias, owner of Ike Security Lockout, to break down how he built a legit locksmith business from the ground up… after starting in one of the shadiest corners of the industry.

    From working inside a scam operation to becoming a licensed, honest business owner with hundreds of 5-star reviews, Matthias shares the raw truth about the locksmith industry, how scams actually work, and what it takes to stand out as a legitimate service provider.

    We also dive into how he generates customers, builds trust, prices high-ticket jobs like car key programming and safe drilling, and how he scaled his Google presence using review systems like Review Harvest.

    This is a must-watch if you’re in home services, local business, or just want to hear wild real-world stories from the field.

    🔗 About Ike Security Lockout

    👉 Website: https://ikessecurityandlock.com/

    👉 Social Media: https://www.facebook.com/profile.php?id=100087923107322&mibextid=LQQJ4d
    https://www.instagram.com/ikessecurityandlock?igshid=NTc4MTIwNjQ2YQ

    🎯 What This Video Covers
    • How locksmith scams actually work (inside perspective)
    • Transitioning from shady operations to a legit business
    • Getting licensed, bonded, and insured the right way
    • How to generate customers in a saturated local market
    • Why Google reviews are everything for locksmiths
    • Real pricing breakdowns (lockouts, key fobs, safes)
    • How car key programming and advanced locksmithing works
    • The truth about cancellations and competition in emergency services
    • Creative ways to get your first customers (cards, subcontracting, Google)
    • How to build trust in a “scam-heavy” industry
    • Customer communication strategies that lead to 5-star reviews
    • Why most review strategies fail and what actually works
    • Wild real-life locksmith stories (you won’t believe these)

    ⏱️ Timestamps

    0:00 Intro
    0:20 Matthias’ background and business overview
    1:10 How he got started in a scam locksmith operation
    2:30 How locksmith scams actually work
    3:40 Real customer scam story
    4:30 How he learned the locksmith skill
    5:20 Types of locksmith jobs (lockouts vs keys)
    6:30 Why lockouts are NOT profitable
    8:00 Car key programming explained
    9:10 Pricing breakdown (cars and safes)
    10:30 Learning the trade (courses vs YouTube)
    11:40 Getting first customers
    13:00 Building a legit business (branding, licensing)
    14:30 Growth plans and expansion strategy
    15:00 How he gets 5-star reviews consistently
    16:00 Advice for new service business owners
    17:00 Experience with Review Harvest
    18:30 Massive review growth results
    19:30 CRAZY locksmith stories

    #LocksmithBusiness #LocalBusiness #Entrepreneurship #ServiceBusiness #GoogleReviews #SmallBusiness #BuiltLocal #HomeServiceBusiness #MarketingForContractors #ReviewMarketing

    Show More Show Less
    25 mins
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