Marketing for Small Business in 2026

This episode of Catapult focuses on small business marketing and growth strategies for 2026, hosted by T. Perrone(NECGG Inc.). Featured guests Mike and Kayla Bouffard join to discuss practical steps business owners can take to stay competitive in a rapidly evolving digital landscape.

Topics covered:

• Google visibility vs. social media for local and service-based businesses
• Must-have technology systems for growing businesses in 2026
• Using AI and automation to boost efficiency without losing authenticity
• Building systems to consistently generate reviews and referrals
• The biggest technology shift business owners are underestimating right now

The episode closes with a call to action to request a copy of "Unlocking Your Business' DNA" (available on Amazon, with profits going to veteran groups) and an invitation for a free consultation.

Michael and Kayla Bouffard

michael@catapultcommunities.com

802-342-3221

Solving the Hidden People Problems That Stall Your Business

From the Building and Protecting Your Business Worth Broadcast | Guest: Nancy Jonker, PhD

Most business owners are great at strategy. Where they get stuck? People. The persistent, uncomfortable, often-avoided challenges that quietly drain productivity, erode partnerships, and eat into the bottom line.

That’s exactly what Dr. Nancy Jonker, Business Consulting Psychologist and Executive Coach at DaptaWise, helps leaders untangle.

Author of two books- ON Amazon
The Partnership Survival Guide

Get Your Power On!

nancy@drjonker.com

616 443 9616
https://nancyjonker.com/
Linkedin

Five Key Questions Business Owners Must Consider!
Ken Somers, covers five key questions which every small business owner should consider. Performance Management For Small Businesses is built on these basic building blocks. The topics are key to creating a better culture, a future succession transition value, and methods to create great professional growth.

The Seven Must Questions Every Business Owner Should Ask When Considering Implementing AI !A

John Dickson, ( president of Front Line Productions) and Brian Kerrigan (Excelerating AI), team up to discuss seven major questions every business owner should ask themselves when entering the area of AI for their firm.

Both John and Brian have jumped into AI, not only to use in their businesses, but also to learn it and develop to the point of other business owners are now asking them to help implement AI in their firms.

John and Brian cover seven important questions that will help business owners define the path needed to use AI in their firms.

Brian Kerrigan

excelerating.com

John Dickson

Frontline Productions Website

10 Reason Why

Tom covers 10 reasons why using the JFK Era benefit plan/executive compensation is much more efficient than a 401(k) or profit-sharing plan for high earning business owners. He covers the tax traps in qualified plans that affect high earning business owners.
Thomas J. Perrone, CLU, CIC
WWW.bpbpgrp.com
tperrone@necgginc.com
Email me if you would like a white paper on the JFK Era Benefits. ; Subject line: jfk. - podcast.

Where You Are Where You Could Be!

Tom explains why you need to know where you are in your current planning situation for your business and personal life.

Most people are not very sure they know where they are. Why? Because since they did their last planning, not only has their personal life changed, their business has changed also.

Also, over that period of time there have been a number of changes coming out of Washington that may have altered what they have already planning, making it out of date.

The remedy is to define where you are by gathering some information.

Tom explains his “Two Minute Business Man’s Viewpoint System”, which helps his clients get up to date as to where they currently are in their planning, thus allowing them to re-plan based on changes.

Thomas J. Perrone, CLU, CIC
New England Consulting Group of Guilford, Inc. tperrone@necgginc.com
203-530-6615

www.bpbpgrp.com

The Current Employee Isn’t Your Dad’s Employee!

Relationships with employees have changed over the years, and professionals in the Human Resource field have had to change as the times have.

Today’s broadcast covers 10 poignant questions about dealing with the ever-changing profile of employees and what it takes to create a strong business culture.

Our guest Bob Moran discusses a wide range of situations in business and how smaller companies can adjust to these changes.

Robert Moran

Proactive Positive Employee Relations, LLC

74 Limewood Ave Branford, CT 06405

203.918.8947

moranrw1@yahoo.com

Filing Your Pipeline of Qualified Prospects Does Not Have to Be Challenging!

Our podcast with Kelly Atwater, founder of Engagebizdev, discusses how her firm helps business owners in developing qualified prospects who are eager to consider their services and products. Many business owners make the mistakenassumption that their services or products will sell on their own, only to discover in most cases that they do not. They soon realize that they need a business development plan, but they lack the knowledge to create one. While there is a talent involved in generating interest in your profile client, it also requires a significant amount of time. Most business owners are unaware of how to accomplish this task, nor do they have the time to dedicate it to it. This is where Kelly’s firm comes into play. Listen as we delve into the method of creating qualified prospects who are interested in using your products and services.

Kelly Atwater
https://engagebizdev.com/
https://engagebizdev.com/contact/