In this two-minute crash course, Alexander cuts through the noise and tells new musicians why throwing money at ads, playlists, and shady promoters won’t grow a career.

Today’s episode is for the artists, musicians, and creative souls who feel stuck. Maybe you’ve been sitting on a half-finished EP, a folder of voice notes, or an idea for a single that never quite leaves your head.

We should all be using AI to make society better. We should be using it, sparingly, to help us be better at what we do.

But we should not abandon reason for baseless, personal attacks.

Today, I want to talk about a powerful tool in a new musician’s marketing arsenal: authenticity. When you’re just starting out, it can be tempting to project an image of perfection, to hide the struggle and only show the success. But in a world of polished content, vulnerability is what truly connects you to your audience.

Let’s be honest: creativity doesn’t cost anything. It starts with a rhythm in your chest, a thought while walking, a lyric you whisper into your sleeve before you forget. It’s free. Natural. But in the music world, creativity alone is never enough. It’s not serious unless you paid for it.

This is for the misjudged, the watched, the doubted. In a world obsessed with labels and suspicion, what happens when you’ve done it all—created, performed, built, endured—and it’s still not enough for them?

When I started livestreaming my neoclassical piano improvisations under The Hollow Vale, I was honestly shocked by how few people saw them. Sometimes I’d have zero impressions, or only a handful of views on a beautiful 18-minute piece. It felt like shouting into the void.

In this bite-sized episode, Alexander Paul Burton dives into the creative power of soundfonts for emerging musicians. From classical harpsichord suites to deep house remixes, here's how soundfonts can transform your workflow—without breaking the bank.