Branding Advice for New Musicians from a Former Marketing Professional: cover art

Branding Advice for New Musicians from a Former Marketing Professional:

Branding Advice for New Musicians from a Former Marketing Professional:

By: Alexander Paul Burton
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About this listen

Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding.

Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out.

Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.Copyright 2025 All rights reserved.
Economics Leadership Management & Leadership Marketing Marketing & Sales Music
Episodes
  • Navigating Identity, Music Theory, and Mental Health in the Indie Music Scene: An LGBTQ+ Perspective
    Dec 8 2025

    Adapted from Academia.edu and AI narrated (not my usual narration! - just a test!)

    Navigating Identity, Music Theory, and Mental Health in the Indie Music Scene: An LGBTQ+ Perspective

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    5 mins
  • From Streams to Superfans: Monetize Your Music Smarter
    Nov 23 2025

    Are you tired of grinding for streams that barely pay the bills? In this episode of Marketing for New Musicians, we dive into the Superfan Strategy—why focusing on a small, highly engaged audience can turn your passion into a sustainable music career.

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    10 mins
  • How Trolls Accidentally Boost Your Music Career (and Why You Should Thank Them)
    Nov 8 2025

    This episode explains how online hate can actually help new musicians grow. Algorithms don’t understand emotion; they only track data such as clicks, comments, shares, and watch time. When trolls attack your music, they still create engagement. That activity can make platforms test and promote your content to more people.

    Trolls often share links to mock you, which increases visibility. Their comments, arguments, and repeat views add momentum. If your real fans also join the conversation, the engagement loop looks like healthy growth to the algorithm.

    The smart move is to stay calm and confident. A light response like “Thanks for the engagement” removes their power and shows your fans that you are in control. Trolls want a reaction; refusing to give them one while acknowledging the algorithmic benefit frustrates them and strengthens your image.

    In the long run, real supporters and consistent quality still matter most. Troll activity only gives a short burst of attention, but that spark can help new listeners discover your music. Hate creates visibility; silence creates obscurity.

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    7 mins
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