Branding Advice for New Musicians from a Former Marketing Professional: cover art

Branding Advice for New Musicians from a Former Marketing Professional:

Branding Advice for New Musicians from a Former Marketing Professional:

By: Alexander Paul Burton
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About this listen

Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding. Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and event management to offer actionable tips and strategies for musicians to build their unique identity, grow their audience, and thrive in the competitive music industry. Whether you’re navigating social media, designing your first album cover, or curating your Spotify playlists, Branding Beats provides the tools you need to stand out. Tune in for insider advice, inspiring interviews, and creative branding hacks that will help take your music career to the next level.Copyright 2025 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales Music
Episodes
  • When Your Gifts Are Turned Against You — Rising Above the Noise
    Oct 5 2025

    In a world where creativity meets constant scrutiny, even the most well-intentioned artists and musicians can find their work misinterpreted or maligned. In this episode, Alexander Paul Burton explores the challenges of sharing your art in the face of online hate, offline bias, and false narratives.

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    7 mins
  • Time Management for Musicians 🚀 | Stay Organized & Market Your Music Like 3i/ATLAS
    Oct 1 2025

    Your music career is a space mission. 🚀 In Episode 1 of the Seasonality series on Marketing for New Musicians, I share how I use time management, rest, and data-driven marketing to stay organized and adaptable—just like 3i/ATLAS navigating the unknown

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    6 mins
  • Experiment Loudly - Authenticity as Your Superpower
    Sep 18 2025

    Authenticity isn’t just about “being yourself” in a vague sense. It’s about showing your creative process, your experiments, your successes—and yes, even your failures. Fans these days crave transparency. They want to see behind the scenes—whether that’s messy practice sessions, writing demos that don’t quite work, or exploring completely new art forms alongside your music.

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    3 mins
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