What does it really take to bet on yourself — financially and emotionally?

In this solo episode, Kate Bouchard shares the unfiltered story of how real estate became the foundation for her entrepreneurial journey. No trust fund. No tech-bro boyfriend. Just a mortgage, hard-earned equity, and the courage to take a real risk.

Kate walks through her transition from corporate into entrepreneurship, the life changes that forced her to reassess everything, and the decision to remortgage her condo to fund the early stages of Loba. She breaks down not just what she did, but what she stood to lose.

This episode pulls back the curtain on the financial realities founders rarely talk about — lifestyle trade-offs, personal guarantees, debt, and knowing when you’ve reached the edge of your risk tolerance.

In this episode, you’ll hear:

• How real estate equity helped fund Kate’s startups
• The risks behind remortgaging a home to build a business
• Why lifestyle and obligations matter when taking financial bets
• How to think through worst-case scenarios before you leap
• When to spend money, incorporate, and seek professional advice

This is a story about courage, calculated risk, and using what you already have to build something new, even when the outcome isn’t guaranteed.

Pull up a chair. Let’s talk about the bets no one sees.

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LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

EXCLUSIVE OFFERS:

20% off Lavoh face cloths with code PODCAST at lavoh.com

Pull up a chair — it’s the very first episode of Branded Assets.

In this intro episode, Kate Bouchard opens the doors to the Branded Assets community and shares the story behind the show: why it exists, and what she hopes this space becomes for women who are building, dreaming, investing, and leading.

Kate brings you behind the scenes of her 15+ years in advertising and branding, and the rollercoaster journey of launching her wellness tech startup, Loba — raising hundreds of thousands, investing her own capital, pitching while pregnant and postpartum, and navigating the world of venture capital, funding, media, and the messy middle no one warns you about.

This episode is honest, personal, and a bit vulnerable — a look at the lessons Kate wishes she’d known earlier, and the experiences that shaped everything the Branded Assets podcast stands for.

If you’ve ever felt like the world of finance, investing, power moves, or startup culture wasn’t built with you in mind… this podcast is for you.

And this episode is your invitation to take a seat at the table.

In this teaser episode:

• The story behind Branded Assets
• Why Kate hesitated to start a podcast
• Why these conversations matter for women — now more than ever
• What you can expect from Season 1

Branded Assets is here to demystify the business world for women — and make these conversations feel as normal as discussing fashion or reality-TV gossip.

Thanks for being here. We’re so glad you joined us.

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LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

EXCLUSIVE OFFERS:

Get 20% off Skin Edition with code BRANDEDASSETS at shopskinedition.ca