Pull up a chair — it’s the very first episode of Branded Assets.

In this intro episode, Kate Bouchard opens the doors to the Branded Assets community and shares the story behind the show: why it exists, and what she hopes this space becomes for women who are building, dreaming, investing, and leading.

Kate brings you behind the scenes of her 15+ years in advertising and branding, and the rollercoaster journey of launching her wellness tech startup, Loba — raising hundreds of thousands, investing her own capital, pitching while pregnant and postpartum, and navigating the world of venture capital, funding, media, and the messy middle no one warns you about.

This episode is honest, personal, and a bit vulnerable — a look at the lessons Kate wishes she’d known earlier, and the experiences that shaped everything the Branded Assets podcast stands for.

If you’ve ever felt like the world of finance, investing, power moves, or startup culture wasn’t built with you in mind… this podcast is for you.

And this episode is your invitation to take a seat at the table.

In this teaser episode:

• The story behind Branded Assets
• Why Kate hesitated to start a podcast
• Why these conversations matter for women — now more than ever
• What you can expect from Season 1

Branded Assets is here to demystify the business world for women — and make these conversations feel as normal as discussing fashion or reality-TV gossip.

Thanks for being here. We’re so glad you joined us.

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LINKS:

Join the Branded Assets community on Instagram

Read the Branded Assets Substack

Follow Kate on Instagram, TikTok and LinkedIn

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