Buffalo Lou was not your typical truck driver. He was brilliant, manipulative, and exhibited what could only be described as severe mental issues. But here is the thing: in dispatch and in life, you will encounter people like Buffalo Lou. People who challenge every rule, test every boundary, and force you to communicate and operate at levels you never thought possible. Today, we are going to walk through my 10 Rules of Dispatch Life and Business through the lens of Buffalo Lou's catastrophic mistakes and what they teach us about being better professionals and human beings.

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Shedlund Big Coat earned his nickname through behavior that immediately set off alarm bells—wearing an oversized winter coat in one hundred degree July weather in the American South. This was not just quirky behavior; it was a visual manifestation of something fundamentally disconnected from reality. The transportation industry attracts all types of individuals, and we pride ourselves on giving people opportunities regardless of their backgrounds. However, Shedlund was different in ways that went beyond mere eccentricity.

He was a slender, quiet individual who struggled with basic interpersonal communication. He made people uncomfortable in ways they could not always articulate. His eyes told a story that his words never could—they held something disturbing, something that triggered our deepest survival instincts. Those eyes showed that stereotypes sometimes exist for valid reasons, that our pattern recognition evolved to protect us from danger.

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The story of Joe Gizzy represents one of the most startling examples of how assumptions can mislead us, how first impressions can deceive, and how accountability - or the lack thereof - ultimately determines our fate. His story serves as both a cautionary tale and a teaching moment that illuminates each of the ten rules we will explore together.

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