In Chapter 2 of Happy Money, Ken Honda shifts the focus from what you know about money to how you feel about it and why that difference changes everything.

We explore the distinction between Money IQ (strategies, knowledge, logic) and Money EQ (emotions, beliefs, confidence, self-worth), and why most of us are trained in one while quietly sabotaged by the other.

This episode dives into the eight money personality types - from compulsive savers and spenders to warriors, gamblers, and money-makers - and why you’ll probably recognize yourself in several of them, depending on life phase, stress, or identity shifts. We talk honestly about entrepreneurship, burnout, fear of failure, confidence, and how old beliefs resurface when the stakes get real.

We also unpack emotions that block money flow such as anxiety, fear, doubt, guilt, and self-neglect and why awareness, not avoidance, is the real work. The conversation moves into belief systems, “money containers,” and what it actually means to expand your capacity without burning yourself out.

This isn’t about fixing your finances.
It’s about understanding the patterns running underneath them.

✨ In this episode, we reflect on:
• Money IQ vs Money EQ — and why EQ often comes first
• The 8 money personality types (and how they shift over time)
• Entrepreneurship, fear, confidence, and old programming
• Emotional blocks that affect money far beyond finances
• Why sharing your money struggles matters more than you think
• Beliefs, capacity, and learning to grow without hitting the wall

If you’ve ever felt torn between ambition and balance, confidence and fear, logic and emotion this chapter gives you language for what’s really going on.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

Get a book brief for each episode: https://bookbrightpodcast.com/bookbrief

This episode starts with a simple question — and quickly turns into something much deeper:What does money actually mean to you?

In Chapter 1 of Happy Money, Ken Honda invites us to explore our emotional relationship with money, rather than chasing strategies, investments, or “the next sure thing.” And honestly? We didn’t expect a book about money to bring up this much identity, childhood programming, and self-worth.

We talk about money as energy, attachment to outcomes, scarcity vs abundance, and how early experiences shape the way we give, earn, spend — and value ourselves. Along the way, the conversation gets personal: generosity as self-protection, the fear of not being “enough,” parenting, comparison, and what it really means to live with enough.

This is not an episode about getting rich.
It’s about feeling free.

✨ In this episode, we reflect on:
• Why money is never “just money”
• Detaching your self-worth from outcomes
• Scarcity thinking and comparison
• Gratitude, control, and a more Zen relationship with money
• What our kids learn about money — without us noticing

If you’ve ever felt stressed, ashamed, conflicted, or confused about money — this chapter (and this conversation) might open something important.

📚 Book: Happy Money by Ken Honda
📚 Chapter 1: What does money mean to you? Solving the mystery of money

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

Get a book brief for each episode: https://bookbrightpodcast.com/bookbrief

Happy Money - Introduction

We’re starting a new book!

In this episode, we open Happy Money by Ken Honda and explore a different way of thinking about money — not as numbers or strategies, but as a relationship.

We talk about:

• The idea of happy money and unhappy money
• How early experiences shape our beliefs about money
• Why money isn’t the problem, but the meaning we attach to it often is
• Performance, self-worth, and the pressure to “earn” approval

This is a reflective conversation about money, identity, and responsibility and why changing how we relate to money might matter more than changing how much we make.

As always: buy the book, read along, and join us chapter by chapter.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

What acting in alignment with your values looks like in business when walking away is still an option.

In this episode of Your Story*, we talk with Daniel Wood, co-founder of the Swedish Wealth Institute, about the long road from early business mistakes to building a platform that connects people with some of the world’s leading personal development mentors.

We talk about:

• Why he refused to declare bankruptcy
• How the right mentor at the right moment can change everything in 15 minutes
• Taking accountability by removing the easy exits
• Why focus, integrity, and long-term thinking beat shortcuts every time

If you’re curious about what personal development looks like when it’s tested over time, not just talked about, this conversation is for you.

*Your Story brings real-life experience into the ideas we read about and shows what personal development looks like when it’s applied.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

Get a book brief for each episode: https://bookbrightpodcast.com/bookbrief

Why do so many high achievers feel stressed, behind, or “not enough” even when life looks good on paper?

In this episode, Sofia and Marielle deep dive into The Gap and the Gain and unpack the core idea that changes everything: how you measure yourself determines how you feel.

We talk about:

• the difference between living in the gap vs the gain
• why comparison (especially via social media) keeps us stuck
• how high ambition can quietly turn into stress and self-criticism
• parenting, entrepreneurship, grief, and why progress is often invisible to us
• simple but powerful practices like measuring backwards and tracking daily wins

This is a full-book conversation, grounded in real life, emotions, and lived experience.

If you’ve ever felt that you should be further along, doing more, or being better, this episode is for you.

📖 Book: The Gap and the Gain
🎧 Format: Book Talk (full book)

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

The End of 10X (and the beginning of what’s next)

We made it - the final chapter of 10x Is Easier Than 2x is here!

In this closing episode, we revisit the Map of Consciousness, talk about courage as the turning point for real growth, and share the lessons that changed how we think about leadership, clarity, and unique ability.

You’ll hear our biggest takeaways - from raising standards and letting go of 80 % to redefining what freedom and focus actually mean. We also open up about the parts we still struggle with (yes, unique ability - we’re looking at you).

And finally, we reveal our next book: Happy Money by Ken Honda - a journey into transforming our relationship with money and abundance.

Share your biggest take aways from this book with us and join us moving forward as we dive into money mindset.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter Conclusion: 10X is easier than 2X

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

Are you a rugged Individualist or a Transformational leader?

This is the exercise for Chapter 6 and it’s one of our most honest yet.

We look at what it really takes to move from being a micromanager or “rugged individualist” to becoming a transformational leader.
Through four principles — idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration — we turn the mirror on ourselves and our own leadership stories.

You’ll hear laughter, vulnerability, and a few uncomfortable truths as we unpack how self-image, courage, and honesty shape who we are as leaders (and as humans).

If you’re leading others - or just trying to lead yourself - this is your reflection space.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter 6 EXERCISE: Build a self-managing company

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

At some point, every entrepreneur faces the same truth: control limits growth

The ultimate 10x move isn’t doing more, but to letting go. But how do you do that in reality. According to the book, it’s all about the who and the team and thereby how you lead.

In Chapter 6: Build a Self-Managing Company , we dive into what it actually takes to stop being the manager and start being the transformational leader.

We talk about:

• The four levels of leadership - and how to know where you are
• What it really means to give trust before you get it
• How to attract “the right who’s” by being crystal clear on vision and standards
• The balance between autonomy, mastery, and relatedness
• Why leadership begins long before the office, even in schools and families

This chapter hit home, not just for our businesses, but for how we show up as parents, partners, and people.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter 6: Build a self-managing company - evolve from micromanager to transformational leader

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!