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S3E3: Money IQ and money EQ

S3E3: Money IQ and money EQ

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In Chapter 2 of Happy Money, Ken Honda shifts the focus from what you know about money to how you feel about it and why that difference changes everything.

We explore the distinction between Money IQ (strategies, knowledge, logic) and Money EQ (emotions, beliefs, confidence, self-worth), and why most of us are trained in one while quietly sabotaged by the other.

This episode dives into the eight money personality types - from compulsive savers and spenders to warriors, gamblers, and money-makers - and why you’ll probably recognize yourself in several of them, depending on life phase, stress, or identity shifts. We talk honestly about entrepreneurship, burnout, fear of failure, confidence, and how old beliefs resurface when the stakes get real.

We also unpack emotions that block money flow such as anxiety, fear, doubt, guilt, and self-neglect and why awareness, not avoidance, is the real work. The conversation moves into belief systems, “money containers,” and what it actually means to expand your capacity without burning yourself out.

This isn’t about fixing your finances.
It’s about understanding the patterns running underneath them.

✨ In this episode, we reflect on:
• Money IQ vs Money EQ — and why EQ often comes first
• The 8 money personality types (and how they shift over time)
• Entrepreneurship, fear, confidence, and old programming
• Emotional blocks that affect money far beyond finances
• Why sharing your money struggles matters more than you think
• Beliefs, capacity, and learning to grow without hitting the wall

If you’ve ever felt torn between ambition and balance, confidence and fear, logic and emotion this chapter gives you language for what’s really going on.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

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