What does high performance really look like when the arena is business, leadership and life?

In this episode of Blue Ribbon High Performance, Edwina Sharrock OAM joins us to unpack a career that has taken her from nursing and midwifery to emergency services, entrepreneurship, business leadership and executive coaching.

Born and raised in Tamworth, Edwina founded Birth Beat after recognising a gap in accessible, modern birth education for women, particularly those living in regional and rural Australia. What began with face-to-face classes grew into a successful business, taking Edwina through investment, rapid growth and ultimately the sale of the company.

But behind the success came lessons about what sustainable high performance actually requires.

Edwina shares why clarity, goal setting, accountability and consistency have shaped her approach; the importance of investing in yourself as a leader; what she learnt about building teams and culture; and why being willing to say “I don't know” can be one of the greatest strengths in business.

The conversation also explores the similarities between elite sport and business, from coaching the human first and doing the daily work, to creating environments where people feel connected, trusted and able to perform at their best.

Edwina also reflects candidly on pushing herself too hard, learning that high performance isn't simply about doing more, and why this chapter of her life is about slowing down in some areas to focus on what matters most.

It’s a conversation about ambition, resilience, leadership, self-awareness and the ongoing pursuit of getting better, without losing sight of the people and life around you.