A deep dive into everything that has gone wrong for UNC football. From roster building to the on-field product, coaching, and the money, this podcast covers the gamut of the Bill Belichick and Michael Lombardi experience after five games. What went wrong and where does UNC go from here for the rest of 2025 and into what Carolina has to do heading into 2026.

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Rodd Baxley (00:18), Joe Giglio (28:55), and David Ray Allen (45:10) join Ross Martin in three different discussions to break down UNC football, the 2025 Ryder Cup, and Dave Doeren’s potential demise at the helm of NC State football.

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CBS Sports’ Richard Johnson and Matt Zenitz join Big Hitters Only to provide National prospective on UNC, Bill Belichick and roster building situation in Chapel Hill. Johnson dives into the top 3 stories in college football right now (Florida, Alabama, and Arch Manning) (3:07) and Zenitz goes into his career, news breaking, and that world of sports journalism (24:59).

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Breaking down UNC’s 48-14 beatdown loss to TCU in the first game of the Bill Belichick era in Chapel Hill. Mike Hardison joins Ross Martin to discuss what happen, what it means, and where Carolina goes from here (2:52). What’s the story at QB? Is there anything positive to take away from the loss? And why did it happen? Ross also breaks down the impeccable game day scene and vibes from Chapel Hill on Labor Day. The show closes with a quick 10 mins on Hubert Davis’ basketball press conference and the 2025-26 UNC hoops roster (37:01).

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With UNC vs. TCU in Chapel Hill just days away Big Hitters Only dives into the nitty gritty of Game Day. Aury St. Germain and Wayne House join the pod to chop it up on Tar Heel football, what to wear, what to eat and drink, and UNC’s new investment in football (2:29). We even dive into gardening, lawn care, and fatherhood. Ross Martin then talks with Ben Portnoy from the Sports Business Journal to discuss all things money and business in college athletics with a focus on UNC football, the Athletic Director change, and new revenue streams (48:45).

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ACC Network’s Eric Mac Lain (3:05) and ESPN’s David Hale (25:34) join Big Hitters Only to discuss UNC football, Bill Belichick and what success looks like for the Tar Heels in 2025. In two separate discussions, host Ross Martin dives in the national and regional perspective on Belichick, what could work, and what fans can expect.

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It was a Bill Belichick circus in Charlotte on Thursday for ACC Kickoff and Media Day and BHO was there. This podcast features interviews with Josh Graham (03:14), Conor O’Neill (13:48), and WRAL’s Pat Welter (24:27) to discuss Belichick, UNC football and the big storylines for ACC football in 2025.

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ESPN’s Dan Murphy joins Big Hitters Only to provide a full explainer of the House Settlement and Revenue Sharing and it’s impact on UNC and college athletics. The conversation dives into the NCAA, conference realignment, and NIL.

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