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Beyond Referrals

Beyond Referrals

By: Elite Growth Partners
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Summary
 Most consulting firms grow on referrals and word of mouth. It works, until it doesn't. Growth gets lumpy, the pipeline depends on who happens to call, and the founder becomes the only engine for new business. Beyond Referrals sits down with owners and leaders of B2B consulting and advisory firms to talk about what's actually working to win new clients beyond their network. Each episode digs into how one firm built its client base, where its new business comes from today, and what it's doing to make growth more predictable. Hosted by Ashur Elliot and Philip of Elite Growth Partners.2026 Elite Growth Partners Economics Leadership Management Management & Leadership
Episodes
  • Arjun S.: Why AI Won't Replace Consultants

    Arjun S.: Why AI Won't Replace Consultants
    Nov 13 2026
    Arjun S. is the managing director of StratAction, an AI-first management consulting firm. After more than a decade in consulting, including running a market research firm's consulting arm in Hong Kong and working at Accenture in London, he went independent in 2023 and later set up his own company. We cover: - Being part of a global layoff and choosing to build his own business as a young father - Reconnecting with old contacts with no sales pitch, just a conversation - Why you can't rely only on your network if you want more than a lifestyle business - Running LinkedIn campaigns of 1,500 to 2,500 names and getting around a 10% call rate - Using upcoming events in the Middle East as an honest reason to start a conversation - Why getting the second and third conversation matters more than the first - How AI cuts a three week market research exercise down to a few days - Why consultants will focus more on execution as AI models become standard Beyond Referrals is a podcast by Elite Growth Partners.
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    17 mins
  • Andrew Bloch: Earn, Learn and Have Fun

    Andrew Bloch: Earn, Learn and Have Fun
    Nov 13 2026
    Andrew Bloch co-founded a PR agency in 2000, sold it in 2007 and stayed on until 2020, when he went non-exec and built his own consulting firm, Andrew Bloch and Associates. He buys and sells marketing services companies with PCB Partners, recently set up Exited Founders, advises and invests in several agencies, and still handles PR for high-profile clients including Lord Alan Sugar. We cover: - Walking away from a successful agency to scratch an entrepreneurial itch - His two rules for going solo: employ no one, and only do what he is good at - "You're never going to feel ready" and backing yourself without a salary - The earn, learn and have fun test for every piece of work - Why saying no is one of the greatest strengths an entrepreneur can have - Putting his own name above the door and staying front of mind on LinkedIn and Instagram - Setting up referral fees both ways to monetise your network - Moving up market by earning the right and fishing in the right ponds Beyond Referrals is a podcast by Elite Growth Partners.
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    23 mins
  • Matt Foss: Clarity Before Delegation

    Matt Foss: Clarity Before Delegation
    Nov 13 2026
    Matt Foss coaches business owners and leadership teams. He owned and ran businesses, sold to private equity, and then built his own operating system to help owners stop being the bottleneck in their companies. We cover: - Why owners become the bottleneck, and how clear direction makes delegation easier - Why cash flow is the biggest risk when a company scales too fast - Busting through ego: closing locations to rebuild a profitable business - Moving from a referral-only practice to a course, an app and social media - Why a failed marketing hire was his own fault, and the Tesla self-driving analogy - Being a partner who pushes back, not a yes man - Fitness, discipline and the standard leaders set for their teams - Tracking daily activity instead of staring at the end goal Beyond Referrals is a podcast by Elite Growth Partners.
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    46 mins
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