In today's episode I sit down with my friend Chelsea Blackwell from Honey and Co. Creative. Chelsea is an expert in brand positioning and we talk about how your brand positioning may be what's holding your business back, and how to up-level it.

Links Mentioned:

The Dream Design Biz Mentorship

The Tune-Up Session

Use Code BETTER15 for 15% off The Tune-Up Session Intensive

Guest Information:

Guest Name: Chelsea Blackwell

Guest Business Name: Honey & Co.

Guest Website: https://www.honeyandcocreative.com/

Guest Instagram: @honeyandcocreative

Inbox Question:

“What do you say in a sales call when you get push back about price or value?” - Jennifer Jones

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Hey Guys! So excited to share with you that I'm pregnant! So I thought I would let you guys know how I am managing my first trimester while also being the primary bread winner for my family.

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Today I am talking to my former NYC roommate Emily Claire Hughes! Emily is an email marketing expert who has worked all over the world! Get ready to get email curious!

Guest Information:

Guest Name: Emily Claire Hughes

Guest Business Name: Emily Claire & Co.

Guest Website: https://www.emilyclaireand.co/

Guest Instagram: @emilyinhamburg

Links Mentioned:

https://www.emilyclaireand.co/10k-email-club

Inbox Question:

"What is your opinion on integrating copywriting into the design process?” - Alexa Gupta Wells

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Today I interview Chris Misterek from Showit! As you all know I am a huge fan of Showit and we talk everything from Chris' own design journey, to the Showit design community, to creating websites that convert.

Guest Information:

Guest Name: Chris Misterek

Guest Business Name: Showit

Guest Website: showit.com

Links Mentioned:

Sign up for Showit

Spark Conference for Showit Designers

Mec Labs formula: C = 4m + 3v + 2(i-f) - 2a (https://meclabs.com/about/heuristic)

Steve Krug Books on Conversion - Don’t Make Me Think & Rocket Surgery Made Easy

Inbox Question:

"How can I sell Showit as my preferred web building platform to clients, even though they might be more aware of platforms like Squarespace and Wordpress?” - Lauren B.

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

The industry landscape when it comes to Brand Strategy is shifting, and designer/strategist Marion Tan from Hearten and Hone and By Marion Co. joins me to talk about her unique approach to offering this signature service to her clients (hint: it doesn’t have to be as complex as you think!)

Guest Information:

Guest Name: Marion Tan

Guest Business Name: By Marion

Guest Website: bymarion.co

Guest Instagram: @bymarion.co

Links Mentioned:

FREE MINI COURSE: Brand Strategy Training Ground https://bymarion.co/training-ground

Use code “BETTER” for $50 off of Marion’s signature brand strategy course, SOUGHT AFTER STRATEGIST http://bymarion.co/sas-betterpod

Inbox Question:

“I’d love advice for how I can relaunch my studio as a luxury brand” - Sierra Mechelle

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I’m on spring break! Enjoy this favorite episode from the archives featuring my good friend Lea Gucciardi from Arq Design Studio.

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Description: I’m on spring break! Enjoy this favorite episode from the archives where Esther and I discuss how to up-level your sales and proposal process.

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Another solo episode! In this one I go through some of the most common design business mistakes new and even experienced designers make. Don't make the same mistakes I did!

Links Mentioned:

25% off one year of Honeybook

Inbox Question:

“Helpful tips to gain confidence in presenting concepts?” - Gemma de Munk

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Tags:

designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design