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Better: The Brand Designer Podcast

Better: The Brand Designer Podcast

By: Jen Davis
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About this listen

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.

Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.

In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!

Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

© 2025 Better: The Brand Designer Podcast Art Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • S12 E12: Spooooky Client Stories (Round 3!) with Audrey Humphreys

    S12 E12: Spooooky Client Stories (Round 3!) with Audrey Humphreys
    Oct 28 2025

    I’m back with another spooky client story episode in celebration of Halloween, with Audrey who is my production designer here at Hello June. We read your spooky stories that you submitted anonymously and Jen shares a spooky(kinda) lead that reached out to her as well!


    Guest Name: Audrey Humphreys (HJC's production designer!)

    Guest Website: audaciouscreativestudio.com

    Guest IG: @audaciouscreativestudio


    Episodes Mentioned:

    S8 E12 | Spooooky Client Stories (Round 2) with Lauren Braier

    S6 E12 | Spooooky Client Stories

    Kenzi’s Podcast: The Unapologetic Designer Podcast


    00:00: Intro & info about my NEW offer *Scale with Confidence*

    13:24: Jen’s Spooky (kinda) Inquiry Story

    18:16: Spooky Client Story #1

    24:38: Spooky Client Story #2

    30:16: Spooky Client Story #3

    35:04: Spooky Client Story #4

    38:13: Spooky Client Story #5

    43:23: Spooky Client Story #6

    45:37: Spooky Client Story #7

    46:21: “The Day I Met a Ghost..Kinda of” #8

    48:20: Spooky Client Story #9

    49:38: “The White Roses Incident” #10

    55:06: Halloween Plans


    Links:

    The Design Minimind

    • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025

    Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

    Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

    Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

    Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

    Get 50% off your first year of Flodesk, my email marketing software.*

    *These are affiliate links which means I may earn a commission.


    Connect With Us:

    Our Free Facebook Community

    Our Website

    Podcast Instagram

    Hello June Creative Instagram

    The Design Minimind

    Join The Creative Diaries (my email list)


    Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
    Show More Show Less
    57 mins
  • S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell

    S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell
    Oct 21 2025

    In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.


    Guest Name: Katie Campbell

    Guest Website: katiecreativecompany.com

    Guest IG: @katiecreativeco

    Social Sweet Spot Course: Learn More


    00:00: Intro and Minimind Video Library Overview

    06:49: Challenges of Social Media for Service Providers

    08:01: The Biggest Mistake in Social Media Strategy

    08:56: Holistic Approach to Social Media Success

    11:56: Person-First Marketing Philosophy

    20:55: The Funnel Strategy for Social Media

    35:02: Setting Boundaries for Sharing Personal Life

    37:46: Pushing Comfort Zones in Social Media

    43:44: Balancing Digital Wellness

    49:59: Social Media Best Practices to Ignore

    51:59: Social Sweet Spot Program


    Links:

    The Design Minimind

    • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025

    Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

    Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

    Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

    Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

    Get 50% off your first year of Flodesk, my email marketing software.*

    *These are affiliate links which means I may earn a commission.


    Connect With Us:

    Our Free Facebook Community

    Our Website

    Podcast Instagram

    Hello June Creative Instagram

    The Design Minimind

    Join The Creative Diaries (my email list)


    Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
    Show More Show Less
    57 mins
  • S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier

    S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier
    Oct 14 2025

    *Pre-order Octavo on Amazon*


    Episode Description:

    In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.


    Guest Name: Marty Neumeier

    Guest Website: martyneumeier.com

    Octavo Book: Pre-order on Amazon

    Substacks

    • The Scarlett Files: martyneumeier.substack.com
    • Level C: levelc.substack.com


    00:00: Intro & Minimind Wins From Past Students

    07:55: Marty's Journey in Design and Writing

    10:50: The Scarlet Files on Substack

    11:19: The Origins of Graphic Design

    12:58: Leonardo da Vinci's Influence

    16:33: Challenges of Writing Fiction

    18:49: The Intersection of Branding and Storytelling

    26:20: Marketing Strategies for Authors

    40:44: The Renaissance and Modern Story

    43:36: The Aldine Press and Its Innovations

    48:00: The Importance of Mentorship

    52:31: Level C: Master Classes for Professionals

    57:10: The Role of Testing in Design


    Links:

    The Design Minimind

    • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025

    Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

    Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

    Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

    Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

    Get 50% off your first year of Flodesk, my email marketing software.*

    *These are affiliate links which means I may earn a commission.


    Connect With Us:

    Our Free Facebook Community

    Our Website

    Podcast Instagram

    Hello June Creative Instagram

    The Design Minimind

    Join The Creative Diaries (my email list)


    Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
    Show More Show Less
    1 hr and 5 mins
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