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Best Practices

Best Practices

By: Steve Alexander
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About this listen

Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.

Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.

Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.

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Episodes
  • Best Practices for Maximizing Multiple Solutions with Bill Gerber

    Best Practices for Maximizing Multiple Solutions with Bill Gerber
    Sep 23 2025

    In this episode, Steve Alexander sits down with Bill Gerber, a seasoned expert in optical merchandising and practice growth strategy, to uncover best practices for optimizing the patient experience and increasing profitability in independent eye care practices. From multiple pair sales to reshaping in-office culture, Bill offers actionable guidance grounded in decades of experience.
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    33 mins
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