Belonging To The Brand In 2024 w/ Mark Schaefer
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Belonging To The Brand In 2024 w/ Mark Schaefer
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About this listen
Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely.
How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community.
Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community building may hold the key to long-term success for companies.
Explore Mark's brand: https://businessesgrow.com/
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.