Finding the right funding is one of the biggest challenges for emerging beauty brands today.
In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan.

They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight.

What you’ll learn:
✅ What asset-based funding is (and how it differs from VC or revenue-based loans)
✅ The pros and cons of asset-based funding for beauty and CPG brands
✅ Key financial systems and documents you need before applying
✅ What lenders look for — and what could disqualify you
✅ How to protect yourself and find the best funding partner for your business
✅ Why understanding your cash cycle is critical for success

If you're an emerging beauty founder thinking about how to finance your next stage of growth — this is an essential episode to tune into!

Links:
📌 Connect with Marshall Lebovits on LinkedIn
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

Pricing isn't just a number — it's a strategy. In part one of this four-part pricing series, we're diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you're launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in.

In this episode, you’ll learn:

• What to research when evaluating your product category

• How pricing tiers vary across mass, masstige, and prestige

• Why benchmarking against direct competitors matters

• Tips to avoid being priced too high or too low
  
  

🎧 Tune in and start pricing with purpose!

Links:
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

In this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values. Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique’s recent rebrand journey. You'll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success. If you’re an emerging founder looking for tactical advice on growing a values-based beauty brand, this one’s for you.

What you'll learn:

• Why sustainability and commercial success can go hand in hand
  
  

• The importance of focusing your brand story
  
  

• How to approach retail expansion strategically
  
  

• How to find financial partners that align with your mission
  
  

• Why sampling is a non-negotiable strategy for growth
  
  

• The two must-have hires for scaling an emerging brand
  
  

🎧 Listen now and learn how to build a brand that stays true to its purpose — and grows big!

Links:
📌 Connect with Erica Cocilova on LinkedIn
🔗 Monique Benoit on Instagram
🔗 Monique Benoit on LinkedIn
🔗 Scaling Emerging Beauty on Instagram
🔗 Scaling Emerging Beauty Website

🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!