In this compelling episode of Be The Giraffe, host Chris Jarvis welcomes marketing strategist and entrepreneur Courtney Keel for a deep, honest conversation about branding, leadership, and what it truly takes to stand out in business. As the founder of Expert Marketing Advisors, Courtney has worked with some of the fastest-growing tech companies in Silicon Valley, helping leaders build brands that scale through clarity, connection, and strategic courage.

In this powerful episode of Be The Giraffe, host Chris Jarvis welcomes renowned business strategist and revenue mentor Kadena Tate, creator of 50 Shades of Paid, for a deeply human and transformative conversation about authenticity, money, and leadership. Kadena shares her journey from corporate executive to purpose-driven entrepreneur, revealing how trying to follow other people’s frameworks led her to burnout, bankruptcy, and ultimately a breakthrough that changed everything.

In this episode of Be The Giraffe, host Chris Jarvis explores the mindset shifts needed to break mental limits, think bigger, and step into your full potential. Through real stories, practical insights, and powerful reflections, this conversation helps listeners understand how perspective shapes success—and how changing the way you see yourself can change everything around you.

You’ll learn why fear keeps people stuck, how comfort zones block financial growth, and why the world rewards those who dare to stand taller and think differently. Chris also shares strategic guidance on how to clarify your vision, make bold decisions, and position yourself for long-term wealth and personal freedom.

If you're ready to elevate your thinking, expand your goals, and take action on the opportunities waiting for you, this episode will inspire you to rise above the noise and look at your life from a higher vantage point.

• (00:00:02) - Be the Giraffe
• (00:01:07) - Be the Giraffe
• (00:02:24) - Outing the Giraffe
• (00:06:38) - What are the challenges of asking for feedback on your business?
• (00:07:46) - The Importance of Negative Feedback
• (00:11:10) - How To Get Your Clients to Give Feedback
• (00:12:11) - How to Build a Million-Dollar Business
• (00:13:15) - Cognitive Marketing Masterclass: When Covid Hit
• (00:18:18) - Marketing Executive: Love-Like-Love Exercise
• (00:21:56) - Outbound and Inbound Sales: What's The New Thing?
• (00:25:11) - How to Stop Paying Taxes on Money
• (00:28:23) - The Human Touch in Sales
• (00:31:50) - Why You Should Share Your Flaws
• (00:33:44) - What Advice Do You Have for People Who Are Afraid to Share
• (00:39:11) - Be the Giraffe: The Courage to Fail
• (00:41:29) - The Biggest Mistake Small Business Owners Make in Marketing
• (00:42:29) - Getting Out Of Stuck
• (00:46:19) - How to Jump From B2B to Business to Business
• (00:48:15) - Have We Needed Partners in Our Firm?
• (00:51:36) - Where Can People Find Courtney Keel?

In this episode of Be The Giraffe, we dive deep into what it means to rise above challenges, elevate your thinking, and lead from a higher perspective. Packed with powerful insights, real stories, and practical strategies, this conversation helps you see beyond the noise of everyday life and make decisions with clarity and intention.

Whether you’re navigating personal growth, building a business, leading a team, or reinventing your life, this episode delivers the mindset tools and emotional intelligence needed to level up. Learn how to identify opportunities others miss, break free from limiting beliefs, and move with confidence toward your goals.

If you’re ready to think bigger, act bolder, and create lasting impact, this episode will give you the inspiration and direction you need to step into your highest potential.

Tune in and discover how to live with purpose, lead with vision, and—just like the giraffe—see farther than you ever have before.

• (00:00:02) - Be the Giraffe
• (00:01:14) - Peter Ashton on His Journey to Financial Success
• (00:06:07) - How to Make It in the NHL
• (00:06:35) - Dreams Can't Be Chased
• (00:09:44) - How to Start a Million-Dollar Business
• (00:13:22) - Peter Ashton on Becoming Rich Through Personal Training
• (00:17:49) - Ask Questions
• (00:22:31) - How To Turn Your Past Into a Success Story
• (00:25:31) - How to Stop Paying Too Much in Taxes
• (00:28:43) - Peter Ashton on Starting a Business in Real Estate
• (00:31:34) - How to Start a VC Fund in 2019
• (00:36:38) - In the Elevator With Financial Services CEOs
• (00:38:24) - Chris Jarvis: Disrupt the Ordinary
• (00:41:25) - Peter Ashton on Disrupting Financial Services
• (00:46:40) - Will Financial Services Survive on a Subscription Based Model?
• (00:51:49) - Morgan Stanley's New Elevation

In this inspiring episode of Be the Giraffe, host Chris Jarvis welcomes former Division One and professional football player Peter Ashton for a powerful conversation about resilience, reinvention, and the art of seeing opportunities others miss.

In this riveting episode of Be the Giraffe, host Chris Jarvis sits down once again with visionary entrepreneur Jason Cisneros to explore how courage, conviction, and compassion can transform both business and society. Known for building and exiting 26 companies, Jason has turned his success into a mission creating Built to Exit and The Owners Syndicate to empower small and mid-size businesses and fight for economic freedom. Together, Chris and Jason dive deep into the challenges entrepreneurs face in a system that often favors the

In this inspiring episode of Be the Giraffe, host Chris Jarvis welcomes Cassidy Merrill, an entrepreneur and speaker who walked away from a picture-perfect career to follow her faith and feminine intuition.

Cassidy shares how selling everything, moving to Florida, and trusting God led her to rediscover her purpose — and rebuild success on her own terms. Together, she and Chris explore how to release people-pleasing, embrace vulnerability as strength, and turn life’s challenges into spiritual and professional breakthroughs.

If you’ve ever felt trapped by others’ expectations, afraid to disappoint, or disconnected from your authentic self, Cassidy’s journey will remind you that your calling is worth the courage it takes to follow it.

• (00:00:02) - Be the Giraffe
• (00:00:42) - How I Became One of the First 50 Employees at Peloton
• (00:06:45) - Steve Ballentine on the Pain of Sales
• (00:13:04) - Cassidy Mayoral on Her Ordinary Life
• (00:15:29) - How I Learned to Love My Life
• (00:23:40) - Be the Giraffe: What's Important in Your Life?
• (00:25:44) - Vulnerable Voices: The Moment When Everything Crumbles
• (00:28:57) - What is that transition like when you quit your job?
• (00:35:49) - One More Voice for Real People
• (00:37:58) - Be the Giraffe
• (00:38:56) - Tony Robbins on Leading From His Feminine Heart
• (00:44:00) - What is a winner?
• (00:45:28) - Chris Benoit on Being Vulnerable

Once a school teacher, now a top performance strategist, Brian Mayoral shares how he transformed traditional selling into purpose driven impact. From classrooms to stages with Tony Robbins, Brian built Sell Up, a movement helping leaders shift from pressure-based sales to meaningful influence generating over $14 million in growth for his clients.