In this compelling episode of Be The Giraffe, host Chris Jarvis welcomes marketing strategist and entrepreneur Courtney Keel for a deep, honest conversation about branding, leadership, and what it truly takes to stand out in business. As the founder of Expert Marketing Advisors, Courtney has worked with some of the fastest-growing tech companies in Silicon Valley, helping leaders build brands that scale through clarity, connection, and strategic courage.

In this powerful episode of Be The Giraffe, host Chris Jarvis welcomes renowned business strategist and revenue mentor Kadena Tate, creator of 50 Shades of Paid, for a deeply human and transformative conversation about authenticity, money, and leadership. Kadena shares her journey from corporate executive to purpose-driven entrepreneur, revealing how trying to follow other people’s frameworks led her to burnout, bankruptcy, and ultimately a breakthrough that changed everything.

In this episode of Be The Giraffe, host Chris Jarvis explores the mindset shifts needed to break mental limits, think bigger, and step into your full potential. Through real stories, practical insights, and powerful reflections, this conversation helps listeners understand how perspective shapes success—and how changing the way you see yourself can change everything around you.

You’ll learn why fear keeps people stuck, how comfort zones block financial growth, and why the world rewards those who dare to stand taller and think differently. Chris also shares strategic guidance on how to clarify your vision, make bold decisions, and position yourself for long-term wealth and personal freedom.

If you're ready to elevate your thinking, expand your goals, and take action on the opportunities waiting for you, this episode will inspire you to rise above the noise and look at your life from a higher vantage point.

• (00:00:02) - Be the Giraffe
• (00:01:07) - Be the Giraffe
• (00:02:24) - Outing the Giraffe
• (00:06:38) - What are the challenges of asking for feedback on your business?
• (00:07:46) - The Importance of Negative Feedback
• (00:11:10) - How To Get Your Clients to Give Feedback
• (00:12:11) - How to Build a Million-Dollar Business
• (00:13:15) - Cognitive Marketing Masterclass: When Covid Hit
• (00:18:18) - Marketing Executive: Love-Like-Love Exercise
• (00:21:56) - Outbound and Inbound Sales: What's The New Thing?
• (00:25:11) - How to Stop Paying Taxes on Money
• (00:28:23) - The Human Touch in Sales
• (00:31:50) - Why You Should Share Your Flaws
• (00:33:44) - What Advice Do You Have for People Who Are Afraid to Share
• (00:39:11) - Be the Giraffe: The Courage to Fail
• (00:41:29) - The Biggest Mistake Small Business Owners Make in Marketing
• (00:42:29) - Getting Out Of Stuck
• (00:46:19) - How to Jump From B2B to Business to Business
• (00:48:15) - Have We Needed Partners in Our Firm?
• (00:51:36) - Where Can People Find Courtney Keel?