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Balancing The Scales Marketing for the Ruthless Optimist

Balancing The Scales Marketing for the Ruthless Optimist

By: Bridget
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About this listen

Balancing the Scales: Marketing for the Ruthless Optimist is the unapologetic, strategy-packed podcast for entrepreneurs, coaches, and service-based business owners who want to dominate visibility, outrank competitors, and scale with precision.


Hosted by Bridget Brooks , Co-founder of Search Everywhere Marketing , this show breaks down the truth about modern marketing: what actually converts, what’s a waste of money, and how to build omnipresence across Google, YouTube, SEO, Meta ads, and every platform your customers use.


Each episode delivers real-world marketing strategy, paid ads breakdowns, funnel optimization tips, content creation systems, and omnipresence tactics that help you get seen everywhere… without burning out or guessing your next move.


If you’re ready to:

•increase visibility online,

•grow your brand through strategic search marketing,

•convert more leads with smarter ad funnels,


•leverage data to scale faster, and

•build a business that thrives in any algorithm shift…


…this podcast is your new competitive edge.


This isn’t marketing fluff — it’s marketing that moves the needle.

Listen weekly and learn how to balance the scales between mindset, strategy, and execution so you can grow with confidence, clarity, and a little ruthless optimism.

© 2025 Balancing The Scales Marketing for the Ruthless Optimist Economics Marketing Marketing & Sales
Episodes
  • EP: 002 Balancing The Scales: Smart Ad Strategy

    EP: 002 Balancing The Scales: Smart Ad Strategy
    Dec 8 2025

    You ever feel like your brand is everywhere… yet somehow invisible at the exact same time? Welcome to Balancing the Scales—the podcast for entrepreneurs, agency owners, and brands who are done guessing and ready to scale with precision.

    Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, a high-performance paid media agency with 20+ years in advertising and digital strategy, this show pulls back the curtain on what actually drives revenue in today’s attention economy. Bridget has scaled countless brands to multi-seven figures using Google Ads, Meta, YouTube, omnichannel marketing, and conversion-driven funnels—and now she’s giving you the playbook.

    Every episode is a masterclass in paid media, omnipresence, smart retargeting, and performance marketing. No fluff. No recycled guru advice. Just real strategy, real data, and real results.

    Learn how top-performing brands engineer visibility, build trust across platforms, shorten the buying cycle, and dominate their category through omnichannel strategy that actually works. From search to social to programmatic and everything in between, this is where data meets dominance and paid media finally pulls its weight.

    If you’re ready to stop chasing leads and start scaling with intention—welcome.
    It’s time to stop guessing and start growing.
    This is Balancing the Scales.


    🔗 Connect with Bridget & Search Everywhere Marketing

    🌐 Website:
    https://www.searcheverywheremarketing.com

    📸 Instagram:
    https://www.instagram.com/search_everywhere_1/

    📘 Facebook:
    https://www.facebook.com/profile.php?id=61584129814599

    🚨 FREE Lead Recovery Resource:
    👉 Stop Losing Leads Now:
    https://www.searcheverywheremarketing.com/stop-losing-leads/
    (Because losing leads in 2025 is a choice—and we don’t make those here.)

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    8 mins
  • EP: 001 Google Ads vs Meta Ads vs Everything Else: Where the REAL ROI Lives in 2025 & Going Into 2026

    EP: 001 Google Ads vs Meta Ads vs Everything Else: Where the REAL ROI Lives in 2025 & Going Into 2026
    Nov 30 2025

    Balancing The Scales is the must-listen marketing podcast for entrepreneurs, agency owners, coaches, and service-based businesses who want to master Google Ads, Meta Ads, YouTube growth, paid media strategy, and omnipresent brand visibility in 2025 and 2026.

    Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this show delivers cutting-edge insights on digital marketing, paid traffic, performance advertising, PPC optimization, content strategy, retargeting systems, Google Search dominance, YouTube conversion funnels, and multi-platform scaling.

    If you’re looking to increase online visibility, lower customer acquisition costs (CAC), outrank competitors, and build a marketing ecosystem that actually converts—this is your podcast . This episode breaks down real-world marketing strategies using:

    • Google Ads: search ads, Performance Max, YouTube Ads, keyword strategy
    • Meta Ads: Facebook Ads, Instagram Ads, funnel warmup, creative strategy
    • YouTube Marketing: video ranking, conversion-focused video funnels
    • SEO & Local Search: Google Business Profile growth, organic visibility
    • Omnipresence Marketing: programmatic ads, retargeting systems, multi-touch funnels
    • Paid Media Optimization: CAC reduction, ROAS scaling, attribution clarity
    • Content Marketing: messaging frameworks, high-converting content strategy
    • Full-Funnel Growth: top-of-funnel reach, mid-funnel nurturing, bottom-funnel conversion
    • Marketing Analytics: data interpretation, KPI tracking, performance diagnostics

    This is the podcast for anyone wanting real results, not recycled advice.


    website : SEM

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    Support the show
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    10 mins
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