Balancing The Scales is the must-listen marketing podcast for entrepreneurs, agency owners, coaches, and service-based businesses who want to master Google Ads, Meta Ads, YouTube growth, paid media strategy, and omnipresent brand visibility in 2025 and 2026.

Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this show delivers cutting-edge insights on digital marketing, paid traffic, performance advertising, PPC optimization, content strategy, retargeting systems, Google Search dominance, YouTube conversion funnels, and multi-platform scaling.

If you’re looking to increase online visibility, lower customer acquisition costs (CAC), outrank competitors, and build a marketing ecosystem that actually converts—this is your podcast . This episode breaks down real-world marketing strategies using:

• Google Ads: search ads, Performance Max, YouTube Ads, keyword strategy
• Meta Ads: Facebook Ads, Instagram Ads, funnel warmup, creative strategy
• YouTube Marketing: video ranking, conversion-focused video funnels
• SEO & Local Search: Google Business Profile growth, organic visibility
• Omnipresence Marketing: programmatic ads, retargeting systems, multi-touch funnels
• Paid Media Optimization: CAC reduction, ROAS scaling, attribution clarity
• Content Marketing: messaging frameworks, high-converting content strategy
• Full-Funnel Growth: top-of-funnel reach, mid-funnel nurturing, bottom-funnel conversion
• Marketing Analytics: data interpretation, KPI tracking, performance diagnostics

This is the podcast for anyone wanting real results, not recycled advice.

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