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Baking Therapy

Baking Therapy

By: Nicole Bendig-Lamb & Benjamin Bishop
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About this listen

"Baking Therapy" is a supportive podcast for bakers & pastry professionals facing common challenges in the industry. Addressing feelings of overwhelm, underappreciation, and other business issues, it offers practical advice and honest insights from two experienced hosts: a classically trained pastry chef and social worker, and a master cake designer with expertise in accounting and taxes. Together, they pull back the curtain on the real struggles of baking professionals and share guidance to help listeners thrive both creatively and financially.2025 Art Cooking Economics Food & Wine Leadership Management & Leadership
Episodes
  • Therapy in the Oven: Keeping Yourself From Getting Burnt
    Mar 11 2026

    Episode 9: Therapy in the Oven: Keeping Yourself From Getting Burnt

    In this insightful episode of the Baking Therapy podcast, hosts Ben and Nicole take a unique approach as they engage in a candid conversation about work-life balance. Here are the highlights:

    • This episode follows up on their previous discussion about burnout but feels more like an authentic therapy session.
    • Nicole shares her personal struggle with over-committing and the exhaustion that follows.
    • Ben conducts a deep dive into the root causes of Nicole's tendency to over-schedule herself.
    • Together, they explore practical strategies that bakers can implement to avoid falling into the same traps.
    • Tune in to catch a teaser about an upcoming interview episode featuring a representative from the non-profit organization Culinary Hospitality Outreach Wellness (chowco.org), who focuses on mental health in the culinary/hospitality industry.

    Join us for this honest exploration and practical advice on maintaining a healthier work-life balance in the demanding world of baking & pastry.

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    40 mins
  • Episode 8: The Secret Ingredient - Stirring Up Success in Your Baking Business
    Dec 9 2025

    In this episode of Baking Therapy, hosts Benjamin and Nicole unravel the essentials of marketing for bakers. They define what marketing is and explore the various types that can elevate your baking business.

    The hosts share their personal favorite marketing strategies that have proven effective in attracting and retaining clients. They also go through a curated list of actionable marketing techniques tailored specifically for baking professionals.

    From social media engagement to local event participation, discover the winning ingredients that can help your business flourish and achieve sweet success in the competitive baking landscape!

    Have questions or topics you'd like us to cover? We'd love to hear from you! Send your questions, feedback, or new episode ideas to bakingtherapypodcast@gmail.com. Your input helps shape future episodes and supports our baking community. Thanks for listening!

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    46 mins
  • Episode 7: Kneading to Grow - Confronting The Limits We Set For Ourselves
    Dec 9 2025

    In this insightful episode of Baking Therapy, hosts Benjamin and Nicole explore the internal obstacles that bakers and pastry professionals often face. From shying away from the business aspects of baking to avoiding certain techniques out of fear, we discuss how self-doubt can hold us back from reaching our full potential.

    The hosts share real-life examples from their own journeys of overcoming these barriers and the impact it has had on their craft and careers. Tune in for valuable "Do's" and "Don'ts" that will empower you to move past self-imposed limitations and embrace your full capabilities as a baker.

    Join us as we encourage you to rise to the occasion, recognize your worth, and confidently pursue your baking dreams!

    Have questions or topics you'd like us to cover? We'd love to hear from you! Send your questions, feedback, or new episode ideas to bakingtherapypodcast@gmail.com. Your input helps shape future episodes and supports our baking community. Thanks for listening!

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    34 mins
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