From biometric sensing, connectivity, and audio innovations on the technology side, to DMS/OMS, health and wellness, and personalization on the application side, the in-cabin ecosystem is expanding, fueled by rapid demand in China, new regulations, and even the implementation of AI and synthetic data.

As vehicles increasingly become our "third spaces," how do we ensure such spaces are safe, comfortable, and productive? If we are working in the automotive industry, and specifically, the in-cabin space, how can we keep up with the latest trends and technologies?

Sara Sargent, Principal Brand Strategist for the global InCabin conference, organized by Sense Media Group, joins us for this edition of AV Radio. Although an already established ADAS engineer, Sara recalls the steep learning curve when she first entered the in-cabin space and how interfacing with companies and stakeholders eventually shaped her vision for the InCabin conference.

She also shares why personalization is paramount in the Chinese automotive market, how audio innovations will contribute to future vehicle design, and why having a sense of humor is always a good thing.

Additional items and resources mentioned in this episode with Sara Sargent of Sense Media Group:

InCabin Official Website: https://incabin.com/

Download the Free InCabin Report: https://www.sense-media.com/incabin-report

CES 2025 Report via Sara Sargent for AutoSens and InCabin: https://tinyurl.com/3dke4x3k

Audio Foundry: https://www.audiofoundry.org/

Step Into Power ft. Marley Devergilio of the Automotive Women's Alliance Foundation: https://tinyurl.com/5a4zybej

Follow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b

Valens Semiconductor continues to be a key contributor to and champion for the MIPI A-PHY standard, the first such standard in automotive developed for high-speed sensor and display connectivity. MIPI A-PHY is designed to meet next-generation ADAS requirements, enabling high-bandwidth, low-latency connectivity to ensure passenger safety throughout the entire vehicle lifecycle.

While global adoption of the standard is ongoing, China in particular has become a pioneering region in terms of A-PHY, being home to vendors of platforms, SoCs, silicon, camera sensors, and IP & development tools, all supplying A-PHY products. The A-PHY ecosystem in China is expanding in response to market demand, especially as Chinese OEMs move at a lightning pace.

Daniel Shwartzberg, Director of Business Development and System Solutions at Valens Semiconductor, joins AV Radio Host Carl Anthony for a discussion about MIPI A-PHY, its growing presence in China, and how a significant announcement by Mobileye will further propel the A-PHY standard. Recorded during AutoSens and InCabin USA 2025 in Detroit, Daniel also shares how a new Valens diagnostic solution can reduce vehicle repair costs and what he enjoys most about this work.

More Resources:

20x More Noise Resilience: Valens' Connectivity Technology Sets a New EMI Performance Standard via Daniel Shwartzberg: https://tinyurl.com/ymedpznx

"Isn't This Overkill?" A Head-to-Head EMC Comparison w/ Daniel Shwartzberg at CES: https://tinyurl.com/3wex6u6n

Built-in Advanced Diagnostics for the Valens VA7000 at Automotive World Japan 2025: https://tinyurl.com/44ymmm7c

MIPI Alliance Overview: https://www.mipi.org/about-us

Press releases and announcements cited in this episode in chronological order:

Valens Semiconductor Collaborates with Sony Semiconductor Solutions to Complete EMC Testing of an Interoperable A-PHY Chip System: https://tinyurl.com/4xry2j4r

Valens Semiconductor Announces Three Automotive Design Wins from Leading European OEMs: https://tinyurl.com/54uvbn69

Valens Semiconductor Partners with Seven MIPI A-PHY Silicon Vendors, Successfully Completing Product Interoperability Testing to Advance the MIPI A-PHY Ecosystem in China and Globally: https://tinyurl.com/v43fmyw3

Mobileye Selects Valens Semiconductor's VA7000 MIPI A-PHY Chipsets for Automated and Autonomous Driving Projects: https://tinyurl.com/bp98aauw

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The phrase "living on the edge" is commonly associated with risky and potentially dangerous behavior. However, in an automotive context, living at the "intelligent edge" might be a catalyst for a safer vehicle, one equipped with next-generation ADAS features that make quicker and more intuitive decisions. Likewise, the intelligence edge can provide a more personalized in-vehicle experience for future car buyers.

Javed Khan, EVP & President of Software, Advanced Safety and User Experience at Aptiv, joins us for a discussion about what is meant by the intelligent edge and why understanding such a concept is essential in an era of software-defined vehicles. Recorded at Aptiv's Troy Technical Center, Javed also shares key technical leadership lessons and what he enjoys most about his work.

More Resources:

The Story of Aptiv's Smart Vehicle Architecture: https://tinyurl.com/3j99j9cb

Aptiv Completes the Acquisition of Wind River from TPG: https://tinyurl.com/mwrv62sf

What is a Hypervisor via Wind River: https://tinyurl.com/47sp27cw

Living On The Edge: Where Physical And Digital Worlds Intertwine via Javed Khan for Forbes Technology Council: https://tinyurl.com/2d7ucpnn

SDVs in 2025: Driving Factors, Role of AI & Trends on the Horizon: https://tinyurl.com/2hfmmtp9

When are we ever gonna have to use this poster: https://tinyurl.com/yc3kk3cr

Follow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b