Author Marketing Minute cover art

Author Marketing Minute

Author Marketing Minute

By: Lynn McGinnis
Listen for free

About this listen

 Every author’s path is different, and visibility starts with understanding what works for you. On Author Marketing Minute, host Lynn McGinnis, a veteran marketing generalist with a decade of publishing experience, shares quick, practical insights to help self-published authors get seen, stay consistent, and keep moving forward — without the hype or overwhelm.
Episodes
  • Welcome to Author Marketing Minute

    Welcome to Author Marketing Minute
    Oct 30 2025
    In this first episode, host Lynn McGinnis introduces Author Marketing Minute — a podcast created to help indie authors build lasting visibility without burnout or gimmicks. She shares what listeners can expect, why author marketing is different from book marketing, and how meaningful visibility starts with relationships, not transactions. Lynn also introduces her philosophy on making one small move at a time to create real, sustainable momentum. Learn more and connect: 🌐 Website: https://LynnMcG.com 📬 Email: Me@LynnMcG.com 💡 Free Resource: Book Launch Starter GPT: https://lynnmcginnis.co/freebooklaunchgpt ✉️ Substack: https://lynnmcg.substack.com Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.
    Show More Show Less
    2 mins
  • What is author marketing?

    What is author marketing?
    Nov 1 2025
    Most authors think marketing means selling more books — but real author marketing is something entirely different. In this episode, Lynn breaks down the difference between book marketing and author marketing, showing why the first feels exhausting and the second creates real, lasting visibility. If you’ve ever wondered why your ads, posts, or promotions aren’t working, this short episode will help you see the bigger picture — and rethink what marketing can look like when it’s built on relationships, not transactions. Learn more and connect: 🌐 Website: https://LynnMcG.com 📬 Email: Me@LynnMcG.com 💡 Free Resource: Book Launch Starter GPT - https://lynnmcginnis.co/freebooklaunchgpt ✉️ Substack: https://lynnmcg.substack.com Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.
    Show More Show Less
    4 mins
  • One Small Move Beats a Massive Overhaul

    One Small Move Beats a Massive Overhaul
    Nov 2 2025
    Feeling overwhelmed by all the things you’re “supposed” to do to market your book? You’re not alone. In this episode, Lynn shares why momentum doesn’t come from doing everything — it comes from doing one small, strategic thing at a time. Through real-world examples and insights from her coaching work, she explains how to shift from scattered effort to focused progress — and why clarity, not complexity, is what truly builds visibility. Learn more and connect: 🌐 Website: https://LynnMcG.com 📬 Email: Me@LynnMcG.com 💡 Free Resource: Book Launch Starter GPT - https://lynnmcginnis.co/freebooklaunchgpt ✉️ Substack: https://lynnmcg.substack.com Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.
    Show More Show Less
    3 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.