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What is author marketing?

What is author marketing?

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 Most authors think marketing means selling more books — but real author marketing is something entirely different. In this episode, Lynn breaks down the difference between book marketing and author marketing, showing why the first feels exhausting and the second creates real, lasting visibility. If you’ve ever wondered why your ads, posts, or promotions aren’t working, this short episode will help you see the bigger picture — and rethink what marketing can look like when it’s built on relationships, not transactions. Learn more and connect: 🌐 Website: https://LynnMcG.com 📬 Email: Me@LynnMcG.com 💡 Free Resource: Book Launch Starter GPT - https://lynnmcginnis.co/freebooklaunchgpt ✉️ Substack: https://lynnmcg.substack.com Follow Author Marketing Minute for weekly insights on building visibility and relationships that last.
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