We sit down with JP Cooney, former professional rugby player for Connacht, to explore the realities of retirement, identity loss, and the hard truths that come with trying to build a second career after elite sport.

JP shares the raw, unfiltered truth of what it felt like to leave behind the only thing he ever knew, rugby, and step into an unfamiliar world of job applications, interviews, and rejection. Despite believing he was prepared, he was hit hard by the harsh reality: employers wanted experience, not just potential.

Now carving out a new path, JP reflects on how the traits that made him a successful athlete, discipline, accountability, and resilience, have become even more valuable in the business world.

Key Takeaways:

• Sporting traits matter but they’re not everything
• Discipline, resilience, and accountability, while powerful, aren’t always enough to land a job. Industry experience is often prioritised, but your athlete traits are amplified once you're in.
• An identity crisis is real
• “The only thing I was, was a rugby player.” JP speaks openly about the psychological challenges of leaving sport and the process of rediscovering who he is beyond the game.
• Being prepared doesn’t mean it will be easy
• Even with a plan, the emotional and professional adjustment to life after sport was harder than JP expected. That doesn’t mean the prep was wasted, it made the difference.
• Lean on your circle

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

Hosted on Acast. See acast.com/privacy for more information.

We sit down with Rachel Lewis, former professional volleyball player for England and Great Britain, and Olympian, to explore her thoughtful and proactive approach to transition. Rachel shares her journey from elite sport to life beyond, revealing the pivotal mindset shifts and planning strategies that helped her navigate one of the most challenging and identity-shifting times in her life.

Rachel reflects on the lessons learned through sport, not just in competition, but in character development, personal growth, and preparation. She talks about the importance of early conversations, building a network, and creating space to explore: Who am I beyond the game? What do I need to move forward? How can I show up at my best in this next chapter?

Whether you’re still playing or already in transition, Rachel’s insights are practical, grounded, and deeply empowering.

Key Takeaways:

• Start before the end
• Build your network early
• Sport is a chapter, not the whole book
• Sense check your direction
• Embrace the growth
• Ask the right questions

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organizations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

Hosted on Acast. See acast.com/privacy for more information.

We sit down with Oliver Soames, former first-class cricketer, to explore how life on the field shaped his approach to planning, networking, and building a purposeful career beyond sport.

Oliver reflects on the reality that not every career ends with a fairytale finish, and why that makes preparation and honest conversations so important. He shares how opening up to other athletes and leaning into your network can provide unexpected opportunities, valuable perspective, and even peace of mind.

From handling the emotional side of transition to understanding the power of using your platform while you still have it, Oliver’s story is a grounded and inspiring reminder that you’re not alone, and you’re more prepared than you think.

Key Takeaways:

• Use your time and network wisely
• Preparation brings peace
• You’re not alone
• Find your bubble
• There’s life beyond the scoreboard

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organizations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.

Check out these powerful conversations:

Jonny Kennedy

Jess Roper

Connect and Contact

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Hosted on Acast. See acast.com/privacy for more information.