Episodes

  • What to Spend On (and What Not To) When You’re Building a Brand

    What to Spend On (and What Not To) When You’re Building a Brand
    Dec 4 2025
    Have you recently become a new founder and find yourself asking the question: Where should I spend my money when I’m just starting out? What matters most in the beginning, and what can wait? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, will help you answer those questions. On today’s pod, Emma will help you decide which areas of your new business need attention and which areas can wait. When you’re building a brand from scratch, every decision counts. The way you invest in the earliest days has a massive impact on what your business becomes. Luckily, Shopify is a platform that actually lets you put your time and money toward the things that matter. Stay focused on your customer and product while Shopify helps you streamline all the decisions only you can make as a founder. In this episode you’ll learn why: -Getting early products or prototypes into the hands of potential customers is one of the most important things you can do as a startup. -Social media, PR or a launch event alone will not create longevity or customer loyalty. -Investing in things your customer will actually feel has a lasting impact. -There's a big difference between what looks valuable and what is valuable. If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life. Explore what’s possible at shopify.com/aspire To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    13 mins
  • How to Win in the Golden Age of Entrepreneurship

    How to Win in the Golden Age of Entrepreneurship
    Dec 2 2025
    What separates the entrepreneurs who start… from the ones who win? Harley Finkelstein (President of Shopify and the man who has worked with millions of founders) sits down with Emma Grede to reveal the hard-earned truths behind building a business that lasts. From the real reason most people never act on their ideas, to why the “golden age of entrepreneurship” is happening right now, Harley breaks down the mindset, tools, and strategy that turn dreamers into doers. In this conversation, Harley shares: -Why execution matters more than ideas -How to start a business with no money, no network, and no experience -The habits shared by the most successful founders on Shopify -Why the cost of failure has never been lower -What it takes to scale a business in today’s creator economy -The mindset shift every entrepreneur must make to succeed Emma and Harley go deep on the courage, grit, and resourcefulness needed to build something from nothing — and why someone watching this right now could be the next billion-dollar founder. If you’re an aspiring entrepreneur, a builder, or someone sitting on an idea you’ve been too afraid to start… this episode is your blueprint. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    1 hr and 27 mins
  • The Obsession That Made Her Unstoppable with Charlotte Tilbury

    The Obsession That Made Her Unstoppable with Charlotte Tilbury
    Nov 25 2025
    What does it take to turn obsession into a billion-dollar beauty empire? In this episode of Aspire with Emma Grede, global makeup icon Charlotte Tilbury sits down with Emma to share how she went from a young girl with a dream to building one of the most powerful and influential beauty brands in the world. Charlotte opens up about the mindset behind her success — how belief, obsession, and relentless innovation helped her disrupt an overcrowded industry and create products the world didn’t even know it needed. She reveals the lessons she’s learned about leadership, confidence, and self-worth, and the unshakable drive that made her unstoppable. If you’ve ever doubted yourself, hit a wall, or wondered how to keep believing when no one else does — this conversation will change how you think about success. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    1 hr and 24 mins
  • Is Your Idea Worth Pursuing? Here’s How to Tell

    Is Your Idea Worth Pursuing? Here’s How to Tell
    Nov 20 2025
    Do you have a spark of an idea that feels like it has potential? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, will help you realize if your spark has the potential to turn into a flame. On today’s pod, Emma offers solid steps to begin realizing your idea’s possibility. From identifying what problem your idea is solving to differentiating yourself from a crowded market, Emma guides you through the right questions to ask. Being an entrepreneur doesn’t mean changing your circumstances in a day...It’s a calculated journey that requires a step-by-step approach to test and learn. This is where a tool like Shopify starts to come in handy. Shopify isn’t just a place to sell things—it’s a platform that helps you test your idea. In this episode you’ll learn how to: -Name the problem your idea is solving to help people care about your product -Identifying your audience and asking yourself how willing are you to dedicate the time and effort -What can I bring to this solution that will set it above the rest? -What sets you apart from the competition, your difference is your power. If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life. Explore what’s possible at shopify.com/aspire To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    13 mins
  • “Don’t Let Anyone Control You With Money” with Reese Witherspoon

    “Don’t Let Anyone Control You With Money” with Reese Witherspoon
    Nov 18 2025
    Reese Witherspoon may be known as America’s sweetheart — but behind the scenes, she’s built a billion-dollar empire that changed Hollywood for women everywhere. In this episode of Aspire, Emma Grede sits down with Reese to talk about the moment she stopped waiting for permission, the lessons she learned about money and ownership, and what it really takes to pivot in your career when everything looks successful from the outside — but you know you’re meant for more. From her first acting gig at 14 to founding Hello Sunshine and selling it for nearly a billion dollars, Reese opens up about: -How to recognize when it’s time to make a change -Why independence — not wealth — is real power -The biggest money mistakes women make (and how to avoid them) -What it means to truly bet on yourself If you’ve ever felt stuck, under-valued, or ready for your next chapter, this conversation will remind you: you are your own best investment. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    57 mins
  • Find Your Why. Start Your Business.

    Find Your Why. Start Your Business.
    Nov 13 2025
    Have you ever wanted to start a business but told yourself, not now, it’s not the right time? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, might help you realize, there’s no perfect time to start a business. On today’s pod, Emma shares why she decided to become an entrepreneur and offers key insights from her journey over the years. From tips on how to discover your “why” to the importance of a platform that can support you, Emma reminds us that every business starts with a founder taking that first step. In this episode, you’ll learn How to: -Identify your personal why and use it as your anchor -Move forward even when self-doubt shows up -Understand what entrepreneurship can truly offer to your life -Start small and build momentum one step at a time -How to create a support system that allows you to stay focused If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life. Explore what’s possible at shopify.com/aspire To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    15 mins
  • The Change Agent: From street corner to the corner office

    The Change Agent: From street corner to the corner office
    Nov 11 2025
    If you’ve ever felt like where you come from holds you back — or that success only happens for people with access — this conversation will change how you see yourself. Music mogul, entrepreneur and branding genius Steve Stoute joins Emma to reveal how he turned being underestimated into his advantage, using his roots, instincts, and connection to culture to build an empire that reshaped music, marketing, and business. You’ll learn how to: -Turn rejection into momentum -Use your background as your competitive edge -Build ideas that move culture — not just chase it Watch this if you’re ready to stop waiting for permission and start turning your story into your strategy. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    1 hr and 15 mins
  • You Can Start That Business. Here’s How.

    You Can Start That Business. Here’s How.
    Nov 4 2025
    Thinking about starting a business but don’t know where to begin? In this solo episode, Emma breaks down the 10-step blueprint every first-time founder needs to turn an idea into a real company. From testing your idea to understanding the completion and market landscape to building a brand, pricing for profit, and leading a team — Emma shares the lessons she’s learned building multiple brands into a global powerhouses. This is the real, unfiltered roadmap to launching your business — no investors, no fluff, just the mindset, structure, and execution you actually need to succeed. In this episode, you’ll learn: • How to start before you feel ready • Why execution matters more than ideas • How to research your market and find your customer • The smartest way to manage money and risk • Why brand and product have to deliver — every time • How to lead, hire, and grow sustainably To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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    40 mins