Text the Wedding Planning Hotline

Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers.

You’ll learn why luxury clients often find planners through Google, how to use long-form content intentionally instead of reactively, and how to choose the platforms that actually support the level of work you’re ready to do.

If you want your marketing to feel steadier, more aligned, and more effective long-term, this episode will help you rethink how — and where — you show up.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.

But what if the clients you’re attracting are responding to quiet signals your business is already sending?

In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cues

If you’ve been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.

In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates emotional safety, why buffers matter more than best-case scenarios, and where insurance and preparation quietly support your reputation and your clients’ peace of mind.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Get BriteCo Insurance
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity.

In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, often overlooked ways planners unintentionally keep themselves from attracting full-service clients, even when the talent and experience are already there. This conversation isn’t about confidence or visibility. It’s about the structure, positioning, and messaging that hasn’t caught up to your skill yet.

If you’ve ever felt capable of more, but unsure why the right clients aren’t booking yet, this episode will help you understand what’s really standing in the way, and how to start aligning your business with the level of leadership you’re ready to hold.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about.

In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving confidence, and redefining success, this conversation explores the behind-the-scenes realities planners often only discover once they’re already in it.

If you’re considering full-service planning, or you’re already there and wondering why it feels so different than you expected, this episode will help you feel seen, grounded, and clearer about what the role truly asks of you.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership.

Desirée walks through the key signs that indicate you may already be thinking like a full-service planner, even if your offers haven’t caught up yet. From feeling reactive in coordination roles, to solving problems earlier than your scope requires, to recognizing when your expertise is being underutilized, this episode gives language to what many planners feel but haven’t named.

If you’ve been wondering whether full-service planning is your next step, or what’s really holding you back, this episode will help you self-qualify and move forward with clarity.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both.

She’s sharing the early investments that truly moved the needle in her wedding planning business.You’ll learn why these investments paid off, how they accelerated her growth, and what she would do exactly the same if she were starting today.

Desirée also opens up about the investments that didn’t pay off. These are the insights planners rarely share, but the ones that can save you time, money, and years of frustration.

If you’re trying to decide where to invest in your wedding planning business next — or you’re afraid of making the “wrong” move — this episode will help you make clearer, more strategic decisions moving forward.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

If you’ve ever looked at your wedding planning business and thought, “I should have done this sooner…” you are absolutely not alone. In this episode of The Planner’s Edit, Desirée Adams pulls back the curtain on the decisions she wishes she had made earlier in her career that would have saved her time, energy, stress, and years of growing in circles.

Desirée walks through the foundational moves that would have accelerated her growth. She shares what each shift would have changed, how it impacts planners at every stage of business, and why these decisions matter so much more than people realize.

If you're in the thick of building your wedding planning business — or you’re realizing you’ve been trying to carry far too much alone — this episode will give you the clarity, direction, and encouragement you need to take your next steps with confidence.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship