Text the Wedding Planning Hotline

Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers.

You’ll learn why luxury clients often find planners through Google, how to use long-form content intentionally instead of reactively, and how to choose the platforms that actually support the level of work you’re ready to do.

If you want your marketing to feel steadier, more aligned, and more effective long-term, this episode will help you rethink how — and where — you show up.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.

But what if the clients you’re attracting are responding to quiet signals your business is already sending?

In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cues

If you’ve been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.

In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates emotional safety, why buffers matter more than best-case scenarios, and where insurance and preparation quietly support your reputation and your clients’ peace of mind.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Get BriteCo Insurance
• Work with Desiree for business coaching and mentorship