In this episode of Ask the Experts, Andy Arter sits down with Boyd Lichtenberg, VP of Sales & Strategic Planning at Giveaway Pad, to break down why the traditional lead generation model is failing insurance agencies and what smart agencies are doing differently.

Boyd shares how Giveaway Pad built a human-centered lead generation system that focuses on trust, relationships, and conversations with people who are not actively shopping for insurance.

From improving contact rates and quote rates to building stronger retention and better client relationships, this episode dives deep into the psychology behind modern sales and why quality beats volume every time.

If you are tired of buying endless low-quality leads and want to learn how elite agencies are creating demand instead of chasing shoppers, this episode is packed with actionable insights.

• Why most insurance leads fail before the first call

• The hidden problem with “rate hunter” customers

• How Giveaway Pad targets the 99% who are not shopping

• Why trust matters more than price in 2026

• The exact giveaway framework that increases quote rates

• How better conversations create better retention

• Why producers need to shift away from transactional selling

• The psychology behind relationship-based lead generation

• How agencies are replacing traditional internet leads with this system

• Why quality conversations outperform massive dial volume

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In this episode of Ask the Experts, David Williams and Andy Arter sits down with Vlad Cherchenko, founder of Insurance Sales Lab and one of the fastest growing agency owners in the country.

From immigrating to the U.S. as a baby to building a powerhouse agency generating over $1.4 million in premium in a single month, Vlad breaks down the exact systems, metrics, and leadership principles behind his success.

This is not theory. This is a real look at what actually works inside a high-performing sales organization.

Vlad dives into the biggest mistakes most agencies make, how to fix poor performance fast, and why culture, coaching, and consistency matter more than anything else.

Key Takeaways

• Why most agencies track the wrong KPIs and how to fix it

• The 3 daily fundamentals every producer must follow

• How to go from low close rates to 30%+ in days

• Why full-time coaching beats traditional management

• The hiring system that filters 1,000 applicants down to 1 hire

• How to build a referral engine that compounds monthly

• Why culture is the real driver behind performance

• The difference between working in the business vs on the business

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In this episode of Ask the Experts, Andy Arter sits down with Matt Ricker, Channel Sales Manager at EverQuote, to break down what actually makes lead generation work for insurance agencies.

Matt shares his journey into the insurance space, what he has learned from nearly a decade in lead strategy, and why most agents misunderstand how to measure success when buying leads.

This conversation gets into the real mechanics of profitable lead buying, including contact rates, quote rates, bind rates, cost per acquisition, and why consistency matters more than most agents realize. Matt also explains why agencies need to stop treating lead generation like a one month experiment and start building a real system around it.

• Why most agents give up on leads too early

• The difference between high volume low cost leads and lower volume higher cost leads

• How to think about cost per acquisition the right way

• Why contact rate and follow up cadence matter so much

• What metrics agencies should actually be tracking

• How telemarketing and after hours staffing can improve lead performance

• Why newer agents often overspend or overmarket too fast

• How AI and transparency are changing the future of lead generation

Hosted on Acast. See acast.com/privacy for more information.