Are Our Target Customers Real or Constructed?
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Are Our Target Customers Real or Constructed?
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Summary
When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build?
Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e3-target-customers-real-constructed/
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.