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In this episode, I sit down with Noel Mack, the Chief Brand Officer at Gymshark, to understand what it takes to build one of the UK’s biggest brands.

Noel offers a rare behind-the-scenes look at how Gymshark has evolved from a scrappy e-commerce startup into a global powerhouse, with physical stores, millions of loyal customers, and a brand identity built on community, authenticity, and relentless ambition.

We explore what it really means to be a Chief Brand Officer, and how Noel’s role is rooted in creating emotional connection, building culture, and obsessing over the customer journey.

Noel also opens up about his unconventional path to the role, his drive to keep growing, and how staying humble and hungry fuels his success. This conversation is just as much about mindset as it is about marketing.

00:34 Defining the Chief Brand Officer Role

01:06 Emotional Connection and Customer Experience

02:18 Community Engagement and Product Development

06:53 The Journey to Gymshark

09:07 Maintaining Core Values

11:47 Customer Obsession and Feedback

19:41 Personal Reflections and Career Path

30:01 Humble Beginnings

31:27 Gym Shark's Work Ethic

34:03 Expanding to Physical Stores

41:09 Ambition and Personal Drive

44:10 Balancing Ambition and Overcommitment

48:42 Future Goals and Personal Ambitions

54:51 Conclusion and Final Thoughts

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In this episode, Mitch returns for his second appearance on the podcast, but this time, we’re also joined by his mentor and boss, Mark, to get the full story. In the first episode, Mitch shared how Mark played a pivotal role in his career growth. Now, we hear Mark's version of events, offering a unique perspective on mentorship, ambition, and business growth.

Mitch and Mark discuss the key elements of their business success, from strategic planning and setting goals to navigating challenges and leveraging mentorship.

They explore how they transformed a small accounting firm into a thriving business with 77 employees, all while maintaining a focus on personal growth and leadership. Plus, they discuss how spiritual practices like meditation have helped shape their leadership styles and fostered a purpose-driven approach to business.

00:00 Introduction

02:03 The Early Years

04:38 Mark's Journey into Accountancy

07:19 Mitch's Evolution in the Company

13:29 Systemising the Business for Growth

18:36 The Role of Mentorship and Trust

27:05 Scaling the Business and Setting Goals

37:23 Discussing Departure from Dens

38:18 Lockdown Challenges and Learnings

40:30 Transition to CEO Role

44:05 Leadership Styles and Decision Making

51:55 Spirituality and Meditation in Business

56:57 Ambition and Purpose

01:02:17 Supporting Neurodivergent Entrepreneurs

01:04:37 Reflecting on Mentorship and Growth

01:12:04 Concluding Thoughts and Future Goals

Discover Nordens and Mitch

Website - www.nordens.co.uk

LinkedIn - www.linkedin.com/company/nordens-chartered-accountants-&-business-advisers/

Follow Mitch on LinkedIn - www.linkedin.com/in/mitchhahn/

Get In Touch

LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/

Website - ambitiousmindspodcast.com

Instagram - www.instagram.com/ambitiousmindspodcast

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Andrew Craig returns for his second appearance on the podcast, and in this episode, we delve into why so many people make investment mistakes—or choose not to invest at all. We also explore the UK’s wealth crisis, discussing its causes and potential solutions. Andrew shares insights from his latest book Our Future Is Biotech, revealing the groundbreaking scientific advancements that could lead to healthier, longer lives.

Join us as we discuss the role of financial literacy, the biotech revolution, and the power of compounding in creating lasting personal and financial growth.

00:00 The UK's Wealth Crisis: An Overview

00:25 The Biotech Revolution: A New Era

01:06 The Cash ISA Dilemma

01:45 The Impact of Financial Journalism

03:37 The Economic Consequences of Poor Investment

06:57 The Global Wealth Disparity

13:31 The Role of Technology in Wealth Creation

19:56 The Importance of Financial Literacy

32:45 Healthy Eating Habits from Childhood

33:20 Economic Growth and Wealth Creation

34:46 Reflecting on the 1970s Economy

36:54 The Future of Biotech

47:44 Gene Editing and CRISPR Technology

52:08 The Rise of Autism and ADHD

58:45 The Complexity of Human Biology

01:04:55 Discussing Chris Hemsworth and Free Solo

01:05:09 The Importance of Visualization in Extreme Sports

01:05:43 Pushing the Frontiers of Human Capability

01:06:53 The Power of Compounding and Consistency

01:08:49 Exciting Advances in Microbiome and Bioremediation

01:10:05 The Miracles of Precision Medicine

01:12:49 The Abundance of Modern Life

01:15:40 The Importance of Reading and Continuous Learning

01:18:49 The Impact of Podcasts on Personal Growth

01:22:29 Economic Models and Government Intervention

01:26:58 Concluding Thoughts and Reflections

Discover Andrew

Website - https://plainenglishfinance.co.uk/

YouTube - https://www.youtube.com/channel/UCME6xVzdcA7q_RfhRaRIkPA

LinkedIn - https://www.linkedin.com/in/andrewcraigpef/?originalSubdomain=uk

Books - https://plainenglishfinance.co.uk/books

Get In Touch

LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/

Website - ambitiousmindspodcast.com

Instagram - www.instagram.com/ambitiousmindspodcast

Hosted on Acast. See acast.com/privacy for more information.