Xenia Muether is an entrepreneur who’s turned her ADHD diagnosis into a superpower for her business.

Leaving the corporate world behind, Xenia built her own niche marketing agency. She talks about the challenges she faced, from overcoming self-doubt to navigating the most difficult year for her business.

Xenia also opens up about her ADHD diagnosis in her 20s and how this helped her better understand her brain, tap into its strengths, and develop a leadership style that works for her. She discusses her strategies for managing ADHD and using it to her advantage in business.

Xenia also shares advice for companies looking to market the brand, including how understanding generational differences - especially for Gen Z and Gen Alpha - is key to successful marketing strategies. Plus, she discusses why having a clear target audience is crucial and how working with challenger and impact brands helped shape her approach.

00:00 Introduction

01:03 Personal Background and Career Beginnings

01:45 Transition to London and Career Growth

03:19 Realising the Need for Change

05:01 Starting the First Agency

07:52 Expanding into New Markets

09:19 Working with Challenger and Impact Brands

12:30 Full-Service Marketing Strategies

14:16 Importance of Target Audience Analysis

19:18 Platform-Specific Marketing Approaches

22:43 The Rise of AI in Marketing

26:50 Generational Differences in Marketing

30:32 The Demand for Authenticity

37:55 Balancing Convenience and Privacy

39:52 Cultural Differences and Personal Reflections

41:11 Ambitions and Overcoming Barriers

46:19 Balancing Business Operations and Growth

46:38 Time Management Strategies

47:20 Delegation and Team Trust

49:51 ADHD Diagnosis and Impact

52:11 Harnessing ADHD as a Superpower

55:59 Challenges of ADHD in Daily Life

01:05:25 Navigating a Tough Business Year

01:08:06 Overcoming Self-Doubt and Imposter Syndrome

01:14:32 Advice for Aspiring Entrepreneurs

01:24:07 Future Ambitions and Business Growth

Follow Xenia

Wonderwork - https://www.wonderwork.digital/

Pink Orange - https://www.pink-orange.co.uk/

LinkedIn - https://uk.linkedin.com/in/xenia-muether

Get In Touch

LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/

Website - ambitiousmindspodcast.com

Instagram - www.instagram.com/ambitiousmindspodcast

Hosted on Acast. See acast.com/privacy for more information.

Do you know what's really inside your supplements?

Daniel Temm is the CEO of Puresport, a leading supplement and hydration brand.

In this episode, Dan shares how his background in sports shaped his business and leadership mindset, the importance of community, and the brand's mission to combat quick fixes through quality and authenticity.

00:00 Trailer

01:11 Early Life and Sports Journey

04:02 Transition from Sports to Business

09:38 Founding Pure Sport and Early Challenges

10:24 The Impact of COVID-19 on Pure Sport

12:44 Building a Brand and Team Dynamics

15:07 The Importance of Sports in Business

23:45 Pure Sport's Core Values and Mission

26:02 The Rise of Pure Sport Run Clubs

32:15 Authenticity in Marketing and Product Development

41:58 Transitioning from Player to Coach

42:24 Empowering the Team

42:53 Self-Awareness and Delegation

45:14 Future Goals for Pure Sport

46:31 Building a Brand with Emotional Connection

52:59 Innovating with Creatine Gummies

57:19 Personal Ambitions and Impact

59:17 The Importance of Social Connection

01:01:59 Global Aspirations for Pure Sport

01:07:06 The Role of Personality in Leadership

01:10:38 Encouraging Health and Wellness

01:14:18 Authentic Community Building

01:16:46 Conclusion and Future Outlook

Hosted on Acast. See acast.com/privacy for more information.

Is being a CEO really worth the stress?

In this week's episode, I'm joined by Mark McDermott, Co-Founder and CEO of ScreenCloud, a thriving SaaS business generating 8 figures in annual recurring revenue (ARR). We discuss the realities of being a CEO and entrepreneur, exploring the real challenges, emotional highs, and personal growth that come with leading a successful business.

The conversation covers crucial topics such as the loneliness of leadership, handling criticism, and the pressure of maintaining a strong facade for both your team and customers.

We also explore the reality of raising funds, the moments that tested his resilience, and the personal strategies used to cope with stress and maintain mental health. From the emotional toll of investor pitching to the challenges and rewards of driving innovation in the digital signage industry, this episode offers an honest look at the day-to-day demands of being leading a successful business.

Ideal for:

• Aspiring CEOs and entrepreneurs
• Business leaders scaling their companies
• Innovators in the SaaS and tech industries
• Individuals interested in resilience, mental health, and leadership
• Those seeking to understand the day-to-day realities of running a successful business

Timestamps:

01:32 The Loneliness of Leadership

07:10 Advice for Young Entrepreneurs

14:30 The CEO's Role

20:03 The Importance of In-Person Interaction

25:45 Adapting to Remote Work and AI

29:14 The Importance of Clock Speed in Business

34:46 The Origin Story of ScreenCloud

37:30 Challenges and Solutions in Digital Signage

48:50 Expanding to the US Market

53:43 Raising Angel Investment

57:47 Overcoming Self-Doubt and Pressure

01:01:37 The Journey of Mastery

01:03:40 Fitness and Personal Growth

01:09:42 Balancing Work and Personal Life

01:11:25 Mental Health and Coping Strategies

01:17:14 Future Plans and Mentorship

Discover Mark

LinkedIn - https://uk.linkedin.com/in/mhmcdermott

ScreenCloud - https://screencloud.com

Get In Touch

LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/

Website - ambitiousmindspodcast.com

Instagram - www.instagram.com/ambitiousmindspodcast

Hosted on Acast. See acast.com/privacy for more information.