Amazon is scraping over 200,000 brand websites and rewriting product titles, images, and bullet points across millions of listings without permission. They call it Project Starfish, and it's already affected over 900,000 sellers.

In this episode, I break down exactly what's happening and how to protect your brand. How Amazon's AI rewrites your listings in 4 steps, the $7.5 billion internal estimate behind the initiative, and real horror stories from sellers already hit. One seller's product title got replaced with "I'm sorry but I cannot fulfill this request." A ChatGPT error message, live on Amazon. Another had 13 out of 16 child ASINs split overnight with no notification. Others saw prohibited health claims added by AI that then triggered policy violations on their own accounts.

I walk through the complete 8-step defensive playbook: activating Brand Catalog Lock (a tool most sellers don't know exists), filling every backend field so there are no gaps for AI to fill, using flat files for stronger catalog authority, monitoring tools, website audits, and escalation paths that actually work when standard editing fails.

The best defense against AI rewriting your listing is making sure there's nothing left for it to rewrite. If you're a brand-registered seller on Amazon, this is the most important defensive action you can take right now.

#AmazonSeller #ProjectStarfish #AmazonAI #BrandCatalogLock #AmazonListings #AmazonFBA #AmazonBrandRegistry #ListingOptimization #AmazonAdvertising #RufusAI #AmazonSeller2026 #AmazonTips #EcommerceTips #AmazonBrands #ListingDefense

Everyone knows Amazon Rufus. Almost nobody understands COSMO, the algorithm underneath it that actually decides which products get recommended.

In this episode, I do a deep dive into Amazon's AI search system. COSMO (Common Sense Knowledge Generation and Serving System) processes 275 million queries daily, building massive knowledge graphs that understand shopping intent. Rufus queries those graphs to make conversational recommendations. COSMO is the brain, Rufus is the voice.

I break down what the COSMO algorithm actually is and why it replaces A9/A10, how knowledge graphs replace keyword matching, why engagement signals like time on page, video views, and Q&A interactions now matter for ranking, and why keyword stuffing actively hurts your visibility under this system.

Together, these two algorithms are shifting Amazon from keyword-based search to intent-driven discovery. Sellers who understand both are seeing 20-40% visibility advantages. Sellers who don't are becoming invisible to AI-driven traffic and have no idea why.

I also cover practical listing changes you can make right now to optimize for both COSMO and Rufus, and the strategic advantage of understanding how these systems work together before most of your competition catches on.

If you're an advanced Amazon seller trying to understand where the platform is heading, this is the technical deep dive you need.

#AmazonCOSMO #AmazonRufus #AmazonAlgorithm #AmazonSEO #COSMO #RufusAI #AmazonFBA #AmazonSeller #AISearch #KnowledgeGraph #AmazonAI #AmazonOptimization #EcommerceSEO #AmazonRanking #AmazonStrategy

Shopping behaviour is changing faster than ever and Amazon sellers are feeling the pressure from every direction.

In this episode, George and Max break down what's really happening on Amazon right now. Rising consumer stress, shrinking margins, increasing fees, tougher competition, TikTok's growing influence, and how Amazon's AI is reshaping product discovery. These shifts are already impacting rankings, conversion rates, and profitability, and they're only accelerating.

We cover why products that provide comfort, reassurance, or simplicity are winning right now. How discovery is shifting off Amazon through TikTok, Temu, and Shein while purchases still finish on Amazon. Why Amazon's move from growth to profit means fee increases and stricter economics aren't temporary. Why conversion rate is the metric Amazon actually cares about when deciding which products to push. The hidden cost of stockouts and why they can destroy rankings that cost 3 to 5 times more to recover. And why your main image matters more than almost anything else, especially on mobile.

This isn't theory. These are the shifts we're seeing across the accounts we manage every day. The sellers who adapt to this reality will win. The ones waiting for things to go back to normal will keep getting squeezed.

#AmazonFBA #AmazonSeller #AmazonPPC #EcommerceStrategy #AmazonAdvertising #TikTokShop #AmazonFees #ConversionRate #AmazonListings #AmazonSellers #Ecommerce #AmazonTips #MarginCompression #AmazonStrategy #ClearAds