Amazon is scraping over 200,000 brand websites and rewriting product titles, images, and bullet points across millions of listings without permission. They call it Project Starfish, and it's already affected over 900,000 sellers.

In this episode, I break down exactly what's happening and how to protect your brand. How Amazon's AI rewrites your listings in 4 steps, the $7.5 billion internal estimate behind the initiative, and real horror stories from sellers already hit. One seller's product title got replaced with "I'm sorry but I cannot fulfill this request." A ChatGPT error message, live on Amazon. Another had 13 out of 16 child ASINs split overnight with no notification. Others saw prohibited health claims added by AI that then triggered policy violations on their own accounts.

I walk through the complete 8-step defensive playbook: activating Brand Catalog Lock (a tool most sellers don't know exists), filling every backend field so there are no gaps for AI to fill, using flat files for stronger catalog authority, monitoring tools, website audits, and escalation paths that actually work when standard editing fails.

The best defense against AI rewriting your listing is making sure there's nothing left for it to rewrite. If you're a brand-registered seller on Amazon, this is the most important defensive action you can take right now.

#AmazonSeller #ProjectStarfish #AmazonAI #BrandCatalogLock #AmazonListings #AmazonFBA #AmazonBrandRegistry #ListingOptimization #AmazonAdvertising #RufusAI #AmazonSeller2026 #AmazonTips #EcommerceTips #AmazonBrands #ListingDefense