Most agents think confidence comes BEFORE action

I’ve learned the opposite is true

Confidence is the REWARD for the action you take

On my flight back from Cabo, a team leader I coach asked me to jump on Zoom with his agents

He told me they were struggling with confidence in this market — they weren’t making calls, asking for the business, or showing up as their best selves

So I shared a message with them that I want to also share with you

The truth is, confidence isn’t personality

Confidence is a skill

And after years of coaching agents and leaders, I’ve realized confidence grows when you do three things consistently:

#1 Keep the promises you make to yourself

Confidence is really just trust in yourself

Every time you say you’re going to do something and follow through, that trust grows

Small promises kept consistently build real confidence

#2 Stack wins

Your brain builds confidence through evidence

Every call you make, every appointment you set, every conversation you have is proof that you can do hard things

Focus on stacking those small wins

#3 Expand your identity

You will never outperform the identity you hold about yourself

When you start seeing yourself as a professional who solves problems and serves people, everything changes

Here’s the key: you don’t get confident and then take action

You take action… and confidence FOLLOWS

🎙️ I break all this down in the latest episode of All or Nothing in Real Estate

This week’s podcast episode is about something special and personal to me…

I grew up in a town with no stoplights. 30 kids in my graduating class.

While my friends were out having fun, I was stacking slabs at my grandma's sawmill for $20 a day.

That's where my work ethic was born.

But somewhere in all that hard work, I felt it, this burning feeling that I was meant for more.

So I did the only thing I know how to do.

I got to work.

Here's what nobody tells you about success… it can DESTROY YOU just as fast as it builds you.

I started reading my own press clippings.

Lost good people. Burned bridges.

Created toxicity in an environment I was supposed to be building.

My biggest failure. And also my greatest lesson…

Because the transition from top producer to leader isn't a promotion. It's starting over.

This is where I struggled and I see so many others struggle as well.

It requires you to remove your ego, humble yourself, and go back to zero!

This is such a challenge because of all the work you have gone through to become a successful agent.

But becoming a successful leader requires you to start all over again.

Most people can't make that shift.

I also used the wrong motivation.

Proving people wrong will get you somewhere, but it won't build something sustainable.

The day everything changed was when I stopped asking how do I prove them wrong and started asking who can I lift up with me?

Now my daughters don't even know I have a job.

They just know dad goes out to help people.

That's the whole mission.

I'm not living for my resume anymore.

I'm living for my eulogy.

In this week’s episode of All or Nothing in Real Estate, I sit down with Duane Murphy and Shane Kilby to share the story of how my past built me for more, and the lessons every leader needs to hear.

🎙️ New episode is live now

32 out of 42 agents on my team have at least one closed or pending transaction right now.

The 10 agents that don’t are all in their first 90 days or less with the team

Most teams celebrate activity. We celebrate those too but we also celebrate standards and results

We ranked #3 Mega Team at eXp in January.

But here's what the leaderboard doesn't show you… how did we actually do this?

We set CRYSTAL CLEAR expectations before day one and repeated them over and over and over again

During the interview. At boot camp. Through onboarding. In every meeting. Every week.

Because you don't rise to your potential. You fall to your standards.

In this episode, I'm pulling back the curtain on exactly how we're doing it.

The Five E Framework: Effort, Enthusiasm, Endurance, Energy, Environment.

It’s the engine (another E ;) behind our production.

We go deep on something most leaders run from, the hard conversation.

We don't avoid conflict.

We frame it as the path to resolution.

Because leaders who avoid difficult moments don't build great teams.

They build comfortable ones and… nothing ever grows in your comfort zone

You want a team that performs?

Stop making it complicated.

Build the environment.

Hold the standard.

Lead by example.

We break all this down and more in the latest episode of our podcast

🎙️ Listen now to All or Nothing in Real Estate.