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Agonomics

Agonomics

By: AHDB
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About this listen

 AHDB's Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer examine the stories behind the numbers from the world of agriculture. As agri-food markets become more uncertain, driven by changing weather, geopolitics, energy costs and changing consumer demands, the team are joined by colleagues to track the latest trends and explain what it all means for our levy payer businesses. And what impact it has on consumers. Each week the trio throw the spotlight on at least one sector, with the focus shared between arable, dairy, pork, beef and lamb as well as the wider farming industry. These sectors are ruled by the forces of economics and supply and demand which is why this podcast combines AGriculture and ecONOMICS. Given commodity markets, their multi-annual cycles and key inputs continue to evolve, the hosts draw on their extensive expertise to offer insight to help farmers and supply chains alike navigate the volatility and capitalise on opportunities. If you have a question, or a suggestion for a future episode, please email the team at: mailto:agonomics@ahdb.org.uk Sign up to the AHDB Preference Centre (https://preferencecentre.ahdb.org.uk) so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alertsCopyright 2025 AHDB Economics Politics & Government
Episodes
  • Farmer Tom, resilience and innovation in farming and value versus convenience

    Farmer Tom, resilience and innovation in farming and value versus convenience
    Nov 26 2025

    Farmer Tom (AKA Tom Martin) joins The AG Show's Tom Spencer before taking the stage at AHDB’s Big Scottish Crops Conference. They’re chatting all things soil health, mental health and the AI tools Tom’s using to level up his farm game.

    Meanwhile, Charlotte Forkes-Rees and Hannah Clarke dive into red meat and dairy, asking the big question: what wins with shoppers - value or convenience?

    Plus, we’ve got the latest farming headlines and another head-scratching term decoded in F.I.E.L.D. agents.

    Some useful bits from this episode:

    The Big Scottish Crops Conference | AHDB

    Premium products boost demand for cheese and yogurt | AHDB

    GET IN TOUCH

    Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

    Sign up to the AHDB Preference Centre so that you can:

    • Easily update your preferences and contact information
    • Get information on the latest AHDB events, webinars, market insights and more
    • Receive important updates such as disease alerts
    Show More Show Less
    39 mins
  • Milk prices drop, gap years and farming abroad

    Milk prices drop, gap years and farming abroad
    Nov 19 2025

    Kaleb Cooper’s been checking out how farming works Down Under, and it’s got Charlotte, Hannah, and Tom thinking – could a gap year be a game-changer?

    They catch up with Charlie Beaty, who swapped UK fields for New Zealand pastures, and Kiwi farmer Ethan Loveridge, who’s done the reverse. Plus, dairy farmer Sophie Gregory joins in – she’s keen for her eldest to see the world before settling down on the farm.

    Sophie also opens up on The AG Show about how much impact the current milk price slump has had on her business, with AHDB’s Lead Dairy Analyst Susie Stannard digging into the numbers.

    And yep, another farming acronym gets busted by one of our F.I.E.L.D. agents.

    Some useful bits from this episode:

    Commodity prices slump further amidst no let-up in milk surge | AHDB

    Dairy markets | AHDB

    GET IN TOUCH

    Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

    Sign up to the AHDB Preference Centre so that you can:

    • Easily update your preferences and contact information
    • Get information on the latest AHDB events, webinars, market insights and more
    • Receive important updates such as disease alerts
    Show More Show Less
    35 mins
  • Trust in farmers, selling direct to consumers and social media success

    Trust in farmers, selling direct to consumers and social media success
    Nov 12 2025

    Join Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer as they take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high.

    The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes.

    And our F.I.E.L.D. agents begin their quest to jargon bust. No farming acronym is safe (even ours).

    Some useful bits from the episode:

    Consumer trust in British agriculture and farmers reaches record high | AHDB

    Lancashire Lamb Boxes | Our Story — Lancashire Lamb Boxes

    Charlotte, Hannah and Tom are very keen to hear your feedback, comments, stories and suggestions for future topics to discuss in the show. You get can in touch with the team by emailing agshow@ahdb.org.uk.

    Sign up to the AHDB Preference Centre so that you can:

    • Easily update your preferences and contact information
    • Get information on the latest AHDB events, webinars, market insights and more
    • Receive important updates such as disease alerts
    Show More Show Less
    37 mins
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