By definition, a guidance or college counselor offers counsel as a search takes shape and progresses. But sometimes that advice is resisted by parents and students. A "reach" or a "likely" designation can spark debate as aspirations meet the truth of a competitive forecast of admissibility. "Let's just see what happens..." or "you never know..." are common reactions of resistance. “I know," a veteran counselor replies. “I am not trying to insult you—I am trying to steer you towards good options."

"What counts?!" is the perennial question asked by parents and students as they wonder what makes a strong application. The answer, it turns out, is complicated. In a re-broadcast of a popular episode from Season 7, the admissions deans at Dartmouth and Brown ponder the nuanced question at hand as they share insights on what admissions officers are—and are not—considering as they build their college communities. Juniors, this conversation will help you discover which colleges match your interests and abilities, while seniors may be glad to know that the way you tell your own story is as important as the transcripts and test scores you submit.

An effective college search starts with discovery. “Start your discovery with the fundamental thing about college,” AB host and Dartmouth Dean Lee Coffin advises. “You are going to college to study, and four ‘Ps’ should guide the first phase of the search. Focus on program, place, people, and price as the building blocks of discovery for each campus." Senior admission officers from Brandeis, Cornell, and Saint John’s of Annapolis join Coffin with tips on how to explore academic programs, classroom types or formats, and general education requirements. They also discuss how place shapes academic majors from campus to campus. “Understand how every institution offers its course of study in its own distinctive way,” Cornell’s director of undergraduate admissions counsels. “And focus on what gets you excited—what learning environment lets you do your best work?,” the Brandeis dean asks.

It's time for the high school class of 2027 to step into the college search spotlight. As juniors kick off their college search, AB resets its narrative spotlight to the discovery phase. In the ninth season premiere, Dartmouth's Lee Coffin welcomes recurring co-host Jacques Steinberg, a former higher ed reporter at the New York Times and the best-selling author of The Gatekeepers and The College Conversation, and Kate Boyle Ramsdell, director of college counseling at Noble and Greenough School in suburban Boston, for a wide-ranging primer on the college search. The trio outlines key milestones in the search calendar; shares tips on identifying criteria and "non-negotiable" factors; advises the development of an exploratory list as an opportunity to discover; and recommends a family's financial capacity as an essential list shaper. "Let's give you a toolkit to move from discovery to applying with a sense of purpose," Dean Coffin says.

In a preseason bonus episode, Admissions Beat cross-shares a YouTube conversation about financial aid from the parenting website Grown & Flown featuring AB host and Dartmouth Dean of Admissions & Financial Aid Lee Coffin and AB contributor Jacques Steinberg, former New York Times higher education journalist and bestselling author of The College Conversation. As G&F notes on its YouTube channel: "In this essential conversation…Steinberg and Coffin break down what families really need to know about paying for college. This is not about negotiating like you’re buying a car—it’s about understanding how colleges calculate affordability, how financial aid works behind the scenes, and how families can make informed, realistic decisions without panic." You can learn more about Grown and Flown’s video offerings here.

For the high school Class of ’26, the first college admissions milestone is at hand as early decisions—some binding, some not—land. In AB's season finale, a trio of deans and a college counselor unpack those decisions, offering guidance on the etiquette of an early acceptance as well as reassurance for those with an early outcome that extends a search into regular decision.

From Grey's Anatomy to Bridgerton, Shonda Rhimes is television's storyteller extraordinaire. The Emmy winner visits AB for a lesson on how to channel main-character energy in an essay or interview. "What would you say to a teenager staring at a blank page, afraid their first draft won’t be good enough?," Dartmouth's Lee Coffin asks her. "Don't overthink your story," Shonda advises. "Just be you."

"Getting in" is the clear goal for almost every applicant, but a college search also yields valuable lessons for the road beyond the admissions process itself. Angel Perez, CEO of the National Association for College Admissions Counseling, returns to Admissions Beat for a Thanksgiving week conversation with Dartmouth Dean Lee Coffin that plumbs the lessons of his career in admissions as strategies for the road ahead. "These are the things I wish I knew," Perez notes.