By definition, a guidance or college counselor offers counsel as a search takes shape and progresses. But sometimes that advice is resisted by parents and students. A "reach" or a "likely" designation can spark debate as aspirations meet the truth of a competitive forecast of admissibility. "Let's just see what happens..." or "you never know..." are common reactions of resistance. “I know," a veteran counselor replies. “I am not trying to insult you—I am trying to steer you towards good options."

"What counts?!" is the perennial question asked by parents and students as they wonder what makes a strong application. The answer, it turns out, is complicated. In a re-broadcast of a popular episode from Season 7, the admissions deans at Dartmouth and Brown ponder the nuanced question at hand as they share insights on what admissions officers are—and are not—considering as they build their college communities. Juniors, this conversation will help you discover which colleges match your interests and abilities, while seniors may be glad to know that the way you tell your own story is as important as the transcripts and test scores you submit.

An effective college search starts with discovery. “Start your discovery with the fundamental thing about college,” AB host and Dartmouth Dean Lee Coffin advises. “You are going to college to study, and four ‘Ps’ should guide the first phase of the search. Focus on program, place, people, and price as the building blocks of discovery for each campus." Senior admission officers from Brandeis, Cornell, and Saint John’s of Annapolis join Coffin with tips on how to explore academic programs, classroom types or formats, and general education requirements. They also discuss how place shapes academic majors from campus to campus. “Understand how every institution offers its course of study in its own distinctive way,” Cornell’s director of undergraduate admissions counsels. “And focus on what gets you excited—what learning environment lets you do your best work?,” the Brandeis dean asks.