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Black Friday can be exciting and overwhelming. The deals are everywhere, the prices are tempting, and suddenly your cart is full of things you didn’t even know you needed. In this episode of Accountable, I share a simple 3-question process to help you make smart, guilt-free purchases this Black Friday (or any time you’re tempted by a “too-good-to-pass-up” deal).

You’ll learn:
How to identify whether something is a real investment or just a distraction
The 3 questions to ask before you buy
Why guilt-free spending starts with aligning your purchases to your goals
How to audit your past purchases to make better decisions this season

Your Accountable Action:
Before buying anything this Black Friday (even my deals!), ask:
1️⃣ Do I already use and love this?
2️⃣ Does it directly support my current or near-future goals (3–6 months)?
3️⃣ Do I realistically have time to use it?
If it’s a “yes” to one (or more), you’ve got a smart investment.

See my Black Friday Deals at amandamckinney.com/blackfriday
Live Nov. 17 - 21, 2025

Resources Mentioned:
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

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If you’ve ever set a goal, lost steam halfway through, and thought, “What’s wrong with me?”, this episode will change how you think about goal setting forever. I share my signature approach of goal design, a method that helps you create goals that actually fit your life instead of fighting it. You’ll learn how to build your goals like a home renovation, with intention, alignment, and a clear design plan.

In this episode:
Why traditional goal setting often fails
The question most goal-setting methods never ask
How to design a goal that supports how you want to feel
The 4-step process for creating goals that fit your season and energy
The role of weekly tracking and momentum in staying on course

Your Accountable Action:
Ask yourself:
1️⃣ What do I want and why does it matter?
2️⃣ How do I want to feel as I pursue it?
3️⃣ What are my real-life limitations right now?
4️⃣ How can I build visible momentum every week?

Stop setting goals you’ll forget. Start designing goals you’ll love pursuing. If you want more on this, go to amandamckinney.com/goaldesign

Resources Mentioned:
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

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When your outside matches your inside, your goals get clearer and your confidence naturally follows. In this episode of Accountable, I’m joined by brand strategist and stylist Ellie Steinbrink, founder of Style Decoded, for a conversation that goes far beyond clothes. We’re talking about how the way you show up (visually, energetically, and authentically) shapes your confidence, clarity, and success.

Ellie shares:
Why true style isn’t about aesthetics, it’s about alignment
How your wardrobe can become a reflection of your values and vision
The “Power Color” experiment that helps you rediscover what lights you up
How to build a brand that feels like you (not what everyone else expects)

If you’ve ever struggled to show up confidently because you’re unsure how to represent who you are or you’ve been playing small out of fear of standing out, this episode will remind you that alignment always leads to authenticity.

Your Accountable Action: Try Ellie’s Power Color & Style experiment. Look back at the last five times you showed up for something important, what colors or outfits made you feel most like yourself? That’s your clue.

Resources Mentioned:
HERO Roles Assessment: https://amandamckinney.com/quiz
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Guest Links:
Website: https://www.elliesteinbrink.com/
Instagram: @style.decoded
Podcast: The Visibility Shift
LinkedIn: https://www.linkedin.com/in/elliesteinbrink/

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.

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You know that quiet voice that whispers, “You should’ve done more today”?
Yeah, you’re not the only one hearing it. In this solo episode of Accountable, I dig into the hidden cost of always feeling behind and why so many ambitious entrepreneurs struggle with what she calls chronic dissatisfaction.

You’ll learn:
Why driven people rarely feel satisfied (even when they’re accomplishing a lot)
How to redefine what “enough” actually means for you
The difference between a to-do list and a to-day list
The 5 types of procrastination—and how they quietly feed your sense of “not enough”

🎯 Your Accountable Action: Define what “enough” looks like for today. Then identify which type of procrastination you fall into most often so you can move forward with clarity and grace.

Resources Mentioned:
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book
The Assist Newsletter: https://theassist.com/

Send us a text

You can work all day, check off every box, and still feel behind and it’s not because you’re lazy or unmotivated. It’s because effort doesn’t always equal progress. In this episode of Accountable, I unpack why ambitious, driven people often confuse motion with momentum and what to do when you feel like you’re constantly moving but not getting anywhere.

You’ll learn:
The difference between being busy and being productive
Why clarity, capacity, and commitment (the 3 Cs of my Momentum Method) determine your progress
How to use weekly reflection and tracking to get back on track fast
One powerful question to catch misaligned action before burnout hits

Your Accountable Action: Look at the actions you’ve taken this week. If you repeated them for 100 days, would they get you closer to your goal? If not, it’s time to realign.

Resources Mentioned:
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Send us a text

What if the rules you’ve been following your whole life…aren’t actually yours?
In this powerful conversation with business strategist and podcaster Holly Haynes, we talk about what it really means to “unravel” from corporate conditioning and create new rules for your business, your schedule, and your life.

Why she left a 22-year corporate career to build a life-first business
The tiny experiments that helped her break free from old patterns
The two questions she asks herself (and her clients) before making any change
How travel, family rhythms, and white space shaped her new definition of success

If you’ve ever felt stuck in old habits, corporate rules, or external labels that no longer fit, this episode will give you permission, and a process, for creating your own.

Your Accountable Action: Ask yourself Holly’s two questions: Where am I feeling the most stressed? And what’s the simplest way I can make it different?

Want to learn more from Holly? Check out this free workshop about Ditching The Social Drama and building a business on your terms:
http://www.hollymariehaynes.com/a/2148149763/qoAUoLmG

Resources Mentioned:
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Guest Links:
https://www.hollymariehaynes.com
https://www.instagram.com/thehollymariehaynes

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.

Send us a text

If you’ve ever wondered why making progress feels so difficult, here’s the truth: change is hard because your brain is wired to resist it. In this solo episode, I walk you through the Transtheoretical Model of Behavior Change, a proven framework that explains the 5 stages we all move through when trying to change habits, pursue goals, or rewrite old stories.

You’ll learn:
Why resistance isn’t failure, it’s part of the process
The 5 stages of change (pre-contemplation, contemplation, preparation, action, and maintenance)
Why relapse is normal (and how to “miss it and move on”)
How to identify where you typically get stuck, so you can get the right support


Resources Mentioned:
HERO Roles Assessment: https://amandamckinney.com/quiz
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.

Send us a text

Being ambitious is a gift but it can also leave you feeling like you’re never doing enough. That’s where gratitude comes in. In this episode of Accountable, I’m breaking down the tension so many high-achievers feel between striving for more and being satisfied with where they are. You’ll learn how to use what I call the Gratitude Glue to bring ambition and satisfaction together and a simple reflection practice you can start today.

We’ll cover:
Why ambition is something to celebrate, not suppress
The science behind gratitude and its impact on stress and burnout
A 3-part reflection process (Accomplishments, Amplifiers, Barriers) to anchor your gratitude and fuel forward progress
How to create harmony between pursuing big goals and enjoying what you’ve already achieved

Resources Mentioned:
HERO Roles Assessment: https://amandamckinney.com/quiz
Capacity Calculator: https://amandamckinney.com/calculator
All podcast episodes: https://amandamckinney.com/podcast
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book
Study on gratitude lowering stress - https://en.wikipedia.org/wiki/Positive_psychology
Research on gratitude and how it relates to burnout - https://www.researchgate.net/publication/279741437_How_Gratitude_Relates_to_Burnout_and_Job_Satisfaction_in_Mental_Health_Professionals