We dive into the ultimate guide for AWS partners attending re:Invent 2025 in Las Vegas, December 1st-5th. We break down the must-attend keynotes including Matt Garman's CEO address and Ruba Borno's Partnership Advantage session, explore the new ISV track and partner experience offerings, and share practical Vegas survival tips from comfortable footwear to staying hydrated in the desert. We discuss the AWS Partner Network booths, specialized tracks for consulting partners, interactive chalk talks and workshops, plus networking opportunities and the legendary re:Play party. Whether you're a first-timer or seasoned veteran, we cover everything you need to maximize your re:Invent experience, from certification discounts to trying Amazon's Zoox self-driving taxis, ensuring you're prepared for what Sri calls "the most important event on anybody's calendar in the tech world."

More info:

* https://aws.amazon.com/blogs/apn/know-before-you-go-an-aws-partners-guide-to-reinvent-2025/

To reach us:

* aws-partner-unplugged-podcast-hosts@amazon.com

We explore the critical role of consulting partners in the AWS ecosystem through our conversation with Daniel from Zensar, an AWS Advanced Partner specializing in data modernization and AI adoption. We dive into how Zensar bridges the gap between innovative AWS ISV products and enterprise-scale implementations, discussing their modular cloud-native platform that integrates with core AWS services like Redshift, Glue, Bedrock, and SageMaker. We examine real-world success stories, including helping an insurance company cut operational costs by 30-35%, and explore how consulting partners are leveraging generative AI to transform both their internal processes and client outcomes. The conversation highlights the importance of co-creation partnerships and proven frameworks in moving enterprises from "data chaos" to measurable data products that deliver tangible business value.

Links:

• https://zensar.com/tech-services/data-analytics-and-ai
• https://www.zensar.com/tech-services/artificial-intelligence/zenseai/zenseaidata
• https://www.zensar.com/tech-services/artificial-intelligence/echo-ai-services
• https://www.zensar.com/tech-services/data-analytics-and-ai/visualization-and-analytics-services
• https://www.zensar.com/tech-services/data-analytics-and-ai/generative-ai-services
• https://www.zensar.com/tech-services/data-analytics-and-ai/data-engineering-services

To reach us:

• aws-partner-unplugged-podcast-hosts@amazon.com
• Daniel: https://www.linkedin.com/in/dangomezglobal/

In this episode, we dive deep into the latest AWS Partner Network blog highlights from August and September, showcasing the remarkable breadth of partner innovation. We explore the launch of AI agents and tools in AWS Marketplace, revealing how autonomous software is revolutionizing enterprise solutions through natural language search and sophisticated orchestration. We discuss strategic approaches for open source founders navigating commercialization with AWS Global Startup Program support, then shift gears to examine how generative AI is breathing new life into legacy COBOL systems through containerization on Amazon ECS. We conclude with compelling vertical AI applications, from Deepgram's voice AI transforming healthcare documentation to Deepbrain AI's deepfake detection technology helping law enforcement distinguish real from synthetic media, demonstrating how specialized AI solutions are tackling high-stakes enterprise challenges across industries.

Blog Links:

* https://aws.amazon.com/blogs/apn/pioneering-ai-detector-by-deepbrain-ai-with-aws-rekognition/

* https://aws.amazon.com/blogs/apn/modernizing-healthcare-with-generative-voice-ai-using-deepgram-on-aws/

* https://aws.amazon.com/blogs/apn/modernize-cobol-workloads-with-amazon-eks-powered-by-generative-ai/

* https://aws.amazon.com/blogs/apn/building-your-open-source-commercial-strategy-with-aws/

* https://aws.amazon.com/blogs/apn/aws-partner-guide-to-ai-agents-and-tools-in-aws-marketplace/

To reach us:

* aws-partner-unplugged-podcast-hosts@amazon.com