AI-Powered SEO & High-Impact Content Strategies for SaaS: Kelly Peters' Approach
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AI-Powered SEO & High-Impact Content Strategies for SaaS: Kelly Peters' Approach
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About this listen
In this Wytpod episode, Harshit Gupta interviews Kelly Peters, Marketing Director at Tomorrow.io, discussing her journey from CNBC to SaaS and how she leverages storytelling to make Tomorrow.io's complex weather intelligence relatable. Kelly highlights the power of AI and video in Tomorrow.io’s lean marketing strategy, from creating personalized videos to a documentary series on satellite launches. She also shares niche SEO tactics using long-tail keywords and optimized content for unique search queries, emphasizing scalable, high-impact tactics essential for a small but innovative marketing team.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.