In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.

From quantifying screen-time disparities to showing how inclusive brands are growing nearly 3x faster than their peers, this conversation dives deep into the intersection of AI, culture, and commerce. Tune in to learn how brands can use AI responsibly to build trust, drive growth, and make sure everyone sees themselves in the story.

Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.

On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.

Ray explains why synthetic populations are more powerful than point-in-time synthetic data, how they balance consumer privacy with advertiser performance, and why small agencies that fail to adopt AI tools risk obsolescence. From micro-targeted local marketing to predictive fraud modeling, this conversation reveals why Gartner predicts that by 2028, 80% of the Global 5000 will use synthetic data at scale.