Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab cover art

Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

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 Agentic AI is changing what contextual advertising can actually understand — and that shift could help fix some of programmatic’s biggest failures. In this episode of AI: Machine-Made Marketing, Thomas Ives of RAAS Labs (Relevant Advertising at Scale) explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance — unlocking higher-quality placements, better timing, and stronger relevance in the moments that matter most.
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