Everyone wants to build a brand. Not just a brand, but a power brand. A viral brand.

The problem is few companies know how. Most focus on creating of a super cool logo. A catchy tagline. Developing their vision of the perfect brand colors. Or adding lots of fun features.

And they’re disappointed when their brand literally dies on the vine.

How could something that fabulous not be a marketplace sensation?

Today we’re joined by Dr Pieter Steenkamp founder of Brand for Success, a boutique brand consultancy.

He holds a doctorate focused on brand strategy and is a multi-award-winning academic in the Marketing Department at a university in Cape Town and a visiting Professor in Germany.

In this podcast, Dr. Steenkamp will be discussing:

• Misconceptions behind brand building that lead to failure
• What winning brands do that helps them outperform competitors
• His science-based ‘Brand for Success’ process turns regular businesses into sophisticated brands

Let’s sit down with Dr. Pieter Steenkamp and learn how to get our brand strategy on the right track.

Visit A Seat at The Table's website at https://seat.fm

One of the biggest challenges people in leadership roles face is steering the business while also managing their own careers.

It’s a delicate balance to be sure. Especially in times when the landscape is changing seemingly all the time.

Winning in this environment takes a new skills and new tactics.

If you’re looking take your professional and leadership skills to the next level then you’ll want to have Shelli Brunswick on speed dial.

She’s a tireless leader and bold visionary who has been a long time champion of the space industry.

Shelli has taken lessons learned from this science-based sector and created a modern day playbook that leadership in any industry can use.

In this episode of A Seat at The Table, Shelli will be talking about

• How Bold vision and self-leadership create momentum in uncertain times
• How to use storytelling to turn complexity into clarity.
• Why we need to build pathways and frameworks to open doors to growth.

If you’re ready to get wired up and fired up, then let’s sit down with Shelli.

Listen on: Apple Podcasts Spotify

Visit A Seat at The Table's website at https://seat.fm

Sometimes the key to winning the contract, closing the sale - or even hiring the right team member - comes down to more than what that person says or their credentials.

Small tells like body language can offer big clues that can lead to greater success - or help you to avoid disaster.

Lots of people talk about how to ‘read’ another person. Few are actually able to master this.

One person who has mastered body language is the multi talented Terry Earthwind Nichols.

In fact, he’s got so good at it he actually wrote a book on the subject.

In “Profile for Profits” Terry walks us through exactly how to interpret basic body language, as well as how to successfully apply this to everyday business interactions.

On this episode of A Seat at The Table, Terry will share with us;

• How to identify non-verbal cues
• What to look for - and what it means
• Tactics for entering a room - especially at events or large meetings

Let’s sit down with Terry and find out how raise our game and win at interpersonal connections.

Visit A Seat at The Table's website at https://seat.fm