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In this third episode of the Farmatuur Podcast, we dive into the world of Erbology together with co-founder Irina.

Irina takes us back to her childhood in Moldova, where summers were spent in her grandmother’s garden, a place filled with herbs drying on newspapers, homemade tinctures and the quiet wisdom of plants. That early connection with nature eventually became the foundation of Erbology, a brand dedicated to offering natural, functional foods as a true alternative to synthetic supplements.

We explore the very first Erbology product, sea buckthorn, and talk about omega-7, vitamin C, the importance of organic sourcing and why working directly with farmers matters. Irina explains how powders can retain their full benefits, what proper drying techniques look like, and why Erbology is so meticulous about quality from berry to bottle.

We also go deep into the M40+ and W40+ blends with shatavari and ashwagandha, the pitfalls of trendy “everything-in-one” blends, and why Erbology deliberately chooses a less-but-better approach when it comes to adaptogens and medicinal mushrooms.

You’ll hear about listening to your body, working in cycles, understanding root causes instead of masking symptoms, and how plants can become part of a holistic, conscious lifestyle.

Irina closes by sharing one of her personal rituals, her nighttime skincare secret.

This episode is an invitation to slow down, reconnect with nature, and rediscover the gentle yet powerful intelligence of plants. A true love affair with nature. 🌿✨

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In this episode, we sit down with Dr. Doris Brandhuber, the brilliant chemist and co-founder of Less is More, whose journey from a small lab behind a hair salon to pioneering clean beauty is nothing short of inspiring. Doris shares how her deep love for nature and her scientific expertise in biomimetic formulations came together to revolutionize haircare, and now skincare.

She talks about her early surprise at how unhealthy most formulations in the beauty industry were, her growing passion for aromatherapy, and how she weaves scent, science, and ritual into everything she creates. A conversation with a remarkable scientist and modern-day alchemist who embodies what it means to bring consciousness, curiosity, and care into the world of natural science, and a true inspiration for the next generation of changemakers.

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What if your favorite bag could be both beautiful and kind? We sit down with MioMojo founder Claudia Piani to unpack how next‑gen materials, apples, oranges, bamboo, olives, and even mycelium, are reshaping luxury without animal skin or chemical‑heavy tanning. Claudia shares how a love affair with nature became a design brief, a supply chain standard, and a clear challenge to the old “leather equals quality” story.

We go behind the scenes of Italian craftsmanship and B Corp verification, exploring why true sustainability starts with the full lifecycle, land, water, emissions, not just the finished hide. Claudia explains how bio‑based innovations now deliver the tactile warmth, durability, and finish fashion demands, while moving beyond the tired leather‑vs‑plastic binary. From upcycling apple pomace to lab‑grown alternatives with minimal inputs, we trace the steep innovation curve that’s closing the gap on performance and widening the gap on impact. We also get candid about pricing: why early tech costs more, how scale lowers it, and why timeless design reduces churn and waste.

Culture change is the real frontier. Claudia reframes status as harm reduction and backs it with action, 10% of proceeds support animal welfare, “saving lives twice.” For creators and founders, she offers a blueprint: lead with conviction, build undeniable product quality, choose partners who share your purpose, and ask simple questions of every decision, Is it kind? Is it useful? Is it necessary? If you’re curious about vegan leather alternatives, sustainable fashion, and how values can drive world‑class design, this conversation will give you tools, context, and a fresh sense of what luxury can be.

If this resonated, follow the show, share it with a friend who loves design, and leave a review telling us which material, apples, oranges, or mycelium, you’d wear next.