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What if your favorite bag could be both beautiful and kind? We sit down with MioMojo founder Claudia Piani to unpack how next‑gen materials, apples, oranges, bamboo, olives, and even mycelium, are reshaping luxury without animal skin or chemical‑heavy tanning. Claudia shares how a love affair with nature became a design brief, a supply chain standard, and a clear challenge to the old “leather equals quality” story.

We go behind the scenes of Italian craftsmanship and B Corp verification, exploring why true sustainability starts with the full lifecycle, land, water, emissions, not just the finished hide. Claudia explains how bio‑based innovations now deliver the tactile warmth, durability, and finish fashion demands, while moving beyond the tired leather‑vs‑plastic binary. From upcycling apple pomace to lab‑grown alternatives with minimal inputs, we trace the steep innovation curve that’s closing the gap on performance and widening the gap on impact. We also get candid about pricing: why early tech costs more, how scale lowers it, and why timeless design reduces churn and waste.

Culture change is the real frontier. Claudia reframes status as harm reduction and backs it with action, 10% of proceeds support animal welfare, “saving lives twice.” For creators and founders, she offers a blueprint: lead with conviction, build undeniable product quality, choose partners who share your purpose, and ask simple questions of every decision, Is it kind? Is it useful? Is it necessary? If you’re curious about vegan leather alternatives, sustainable fashion, and how values can drive world‑class design, this conversation will give you tools, context, and a fresh sense of what luxury can be.

If this resonated, follow the show, share it with a friend who loves design, and leave a review telling us which material, apples, oranges, or mycelium, you’d wear next.