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A Life In Marketing

A Life In Marketing

By: Dr Tom Bowden-Green and Dr Hanne Knight
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Summary

This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.

Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.

The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.

We're also on LinkedIn:

https://www.linkedin.com/in/hanne-knight-36b60041/

https://www.linkedin.com/in/tombowdengreen/

© 2026 A Life In Marketing Economics Marketing Marketing & Sales
Episodes
  • Jack and Zac - Founders of WHAM

    Jack and Zac - Founders of WHAM
    Nov 13 2026

    This month we chat with Jack Frimston and Zac Thompson, Founders of We Have A Meeting (WHAM). They describe themselves as the second-best sales agency, but they've been hugely successful at generating leads for clients, whilst also growing their own social meda presence. We ask how.

    We chat with Jack and Zac about their route into sales and marketing from the music industry, why people develop parasocial relationships on LinkedIn, and why human sales agents are more effective than AI.

    Plus, why did Jack once describe himself as a '24-carat plonker' to a recruiter - and should you do the same?

    You can connect with Jack on LinkedIn here: https://www.linkedin.com/in/jack-frimston-5010177b/

    You can connect with Zac on LinkedIn here: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
    Show More Show Less
    32 mins
  • Alec Samways - CEO of Splendid Communications

    Alec Samways - CEO of Splendid Communications
    Oct 16 2026

    This month we chat with Alec Samways, Founder and CEO of Splendid Communications and leader of The Splendid Collective. Alec has spent more than two decades helping brands build cultural relevance as well as deliver commercial results. But is what he does PR?!

    We chat with Alec about building brands that earn attention and become part of people’s lives, rather than simply appearing in marketing channels. Drawing on his work with brands including Smirnoff, Spotify, Marmite, Greggs and Tesco, Alec explains why cultural credibility leads to a genuine understanding of people.

    Alec also discusses the importance of having a curious mind....

    You can connect with Alec on LinkedIn here: https://www.linkedin.com/in/alecsamways/

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
    Show More Show Less
    29 mins
  • Niall Ratcliffe - CEO of Noticed

    Niall Ratcliffe - CEO of Noticed
    Sep 3 2026

    This month we chat with Niall Ratcliffe, CEO of Noticed. Noticed has grown rapidly in the last few years to become one of the UK's largest B2B agencies.

    We chat with Niall about the creation and growth of his agency after his time at university in America. He explains where the business idea came from, how he applies 'first principles' thinking, and why LinkedIn is so important for B2B brands.

    Niall is ambitious and enthusiastic, and he names several high profile contacts as influences!

    You can connect with Niall on LinkedIn here: Niall Ratcliffe | LinkedIn

    As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.
    Show More Show Less
    37 mins
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